Color ads are 26% more recognized by consumers.
Posted: Mon Dec 23, 2024 5:40 am
Eva Heller conducted a study entitled ' Colour psychology: how colours act on feelings and reason '. The study determined that colours and feelings are associated by people. And they associate them through universal experiences lived since childhood.
That is to say, if a brand appropriately chooses the colour that represents it or on which its campaign is based, users could end up feeling associated with it.
What's more, between 60 and 90% of people have already made an assessment of bua africa whatsapp number south africa the product within a minute and a half. And they have done so based on its colour.
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Colors in ecommerce
Recent research, published in ' How colors affect conversion rate ', points out that:
Color increased brand recognition by consumers by 80%.
Men prefer the colors blue, green and black. They dislike brown, orange and red.
Women prefer blue, red and green. They dislike brown, orange and grey the most.
Users associate the wine color with the concept of refinement.
Gray is associated with loneliness and sadness.
Meaning of colors
CTA color meaning
Red : A colour that stands out from the rest. It transmits sensuality and energy. Ideal for sports, politics, mechanics, the world of real estate, but also for erotic products, textiles and fashion.
Pink : Color associated with the feminine image. Ideal for the world of fashion and cosmetics.
Purple : A color that conveys mystery. Closely related to the world of magic and fantasy, ideal for children's and alternative products.
Brown : Transmits simple feelings of tranquility, confidence, kindness, security. Ideal for the world of entertainment, the world of motors, furniture and games.
Orange: Transmits energy, strength, good feelings. Ideal for youth products, the world of construction and food products. It is also associated with low and fair prices.
Yellow : Transmits joy, happiness and energy. A good color for the world of leisure and perfect for the world of communication and entertainment.
Green : Related to nature, health and plants. Ideal for products related to ecology, the environment, health and hygiene.
Light blue : Color that is related to cleanliness, technology, ideal for computer-related products.
Dark blue : Color associated with the masculine image. Ideal for executives, related to financial services, investments, banking, large companies.
Black : Symbolizes luxury, power and elegance. It is perfect for gourmet products, security and exclusive products. It is also associated with satisfaction.
Best winning CTA color
Winning CTAAlthough there are predefined ideas and tastes about colors, such as gender preferences, that can be categorized, they are still generalities. Consumers are not united in making a judgment about a specific color . Personal preferences, tastes and obsessions, among others, come into play when choosing them.
That is to say, if a brand appropriately chooses the colour that represents it or on which its campaign is based, users could end up feeling associated with it.
What's more, between 60 and 90% of people have already made an assessment of bua africa whatsapp number south africa the product within a minute and a half. And they have done so based on its colour.
[bannerHero]
Colors in ecommerce
Recent research, published in ' How colors affect conversion rate ', points out that:
Color increased brand recognition by consumers by 80%.
Men prefer the colors blue, green and black. They dislike brown, orange and red.
Women prefer blue, red and green. They dislike brown, orange and grey the most.
Users associate the wine color with the concept of refinement.
Gray is associated with loneliness and sadness.
Meaning of colors
CTA color meaning
Red : A colour that stands out from the rest. It transmits sensuality and energy. Ideal for sports, politics, mechanics, the world of real estate, but also for erotic products, textiles and fashion.
Pink : Color associated with the feminine image. Ideal for the world of fashion and cosmetics.
Purple : A color that conveys mystery. Closely related to the world of magic and fantasy, ideal for children's and alternative products.
Brown : Transmits simple feelings of tranquility, confidence, kindness, security. Ideal for the world of entertainment, the world of motors, furniture and games.
Orange: Transmits energy, strength, good feelings. Ideal for youth products, the world of construction and food products. It is also associated with low and fair prices.
Yellow : Transmits joy, happiness and energy. A good color for the world of leisure and perfect for the world of communication and entertainment.
Green : Related to nature, health and plants. Ideal for products related to ecology, the environment, health and hygiene.
Light blue : Color that is related to cleanliness, technology, ideal for computer-related products.
Dark blue : Color associated with the masculine image. Ideal for executives, related to financial services, investments, banking, large companies.
Black : Symbolizes luxury, power and elegance. It is perfect for gourmet products, security and exclusive products. It is also associated with satisfaction.
Best winning CTA color
Winning CTAAlthough there are predefined ideas and tastes about colors, such as gender preferences, that can be categorized, they are still generalities. Consumers are not united in making a judgment about a specific color . Personal preferences, tastes and obsessions, among others, come into play when choosing them.