I get it. Lead generation in tech companies is challenging. The competition is tough.
Customers have a lot of options to choose from and you need to stand out from the competition.
You need to stay up to date with the latest marketing trends as well as remember the traditional ones to generate new leads and gain sales opportunities.
This blog presents the top 14 tips for lead generation for tech companies. Let's get started!
Lead Generation for Technology Companies: Definition
Lead generation is the act of finding people interested in your product or service and collecting their contact information.
Once you attract these potential customers into the sales funnel, you jordan phone number list need to nurture them with different tactics to convert them into paying customers.
The first step in lead generation is to identify your target audience. After that, you can think about which lead generation strategies would work best for your brand.
And how does lead generation for tech companies differ from lead generation for “regular” consumer marketing?
The process itself isn't that different, but it can be harder to find qualified leads. Your potential customers may not even know they have a problem you can help them solve!
Problem B2C Technology/B2B
Target audience? Generally quite clear It can be difficult to determine
How do potential clients find you? Social networks, search engines, TV Trade shows, telemarketing, “ other ” (= I’m not sure where they come from)
Qualified leads? Basically anyone who has money He must be interested, he must have a budget, he must know that he has a difficulty that you can solve.
Chronology? Quite short Long sales cycles
Below I'll give you tips on the best lead generation strategies for technology and software companies. For more tips on other lead generation campaigns, check out 20+ Lead Generation Strategies for B2B Businesses and 7 Strategies for B2C Lead Generation .
Top 14 Lead Generation Tips for Tech Companies
Tip #1: Think like your customer
Just to say: sometimes tech companies don't speak the same language as their customers.
I'm not the most tech-savvy person, and sometimes listening to tech people talk about their stuff is completely incomprehensible to me. The same is probably true for your clients, who have different interests and skills than you.
How do you get a lead if the lead doesn't even know what the heck you're talking about?
So my advice is: ask your mother, your grandfather or someone else who is totally out of the professional jargon if what you are saying makes sense.
If they understand you, good. If not, you should think about how to express yourself better.
tech company vs customers
Tip #2: Do market research
To find out what your strengths are, you need to do some market research. Chances are you've already done this, but keep going!
The technology and software sectors are constantly developing, so you need to be agile and up to date with what is happening in the market. You need to always think about how to help your ideal client better than others, and inform your clients about it.
Tip #3: Plan a content strategy
Building trust with your current and potential customers through content marketing brings quality and is one of the most important lead generation strategies for you as a technology company. It brings organic traffic to your website and increases your chance of finding new customers.
To get the most out of your content, you need to create a content strategy that supports your business goals. Consider your brand story, your target audience, marketing channels, and the types of content you want to publish.
It's a good idea to use multiple channels in your content marketing, as not all of your customers consume content in the same place.
Content marketing is a long-term strategy, so don't get frustrated if you don't see results right away.
content strategy lead generation
Tip #4: Hire lead generation services
A technology or software company looking for simple lead generation solutions can turn to companies that specialize in identifying potential customers, setting up appointments, and selling contact data of potential leads.
If you prefer to focus strictly on sales and developing your product, using the services of a lead generation company might be a good solution for you.
Take for example this list of the best lead generation companies you can buy your leads from. This way, your sales team can focus on their business.
Tip #5: Create the best landing page
Your website is probably the most important part of your lead generation efforts. Most customers check out the websites of an interesting brand before making a purchase or any other decision. It’s almost a standard part of a buyer’s journey.
There are many things you can do on your landing page to help your business generate leads. Here are some examples:
Lead Generation Forms
Lead generation popups
Social proof popups
Chatbots
Surveys
Questionnaires
Perform frequent A/B testing on your landing pages to optimize your conversion rate and improve customer experience. This will help you in the long run, and you’ll be surprised how small changes can make a big difference.
landing page optimization
