With a new CEO at the helm, Nike is focusing
Posted: Mon Dec 23, 2024 5:53 am
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on three core areas — product, brand phone number thai and marketplace — as it seeks to return to its position as the global leader in athletic wear. Long synonymous with innovation and sport culture, Nike in recent years has endured some slippage. Over the past several quarters, Nike has faced challenges, including lower revenue and digital softness, signaling a disconnect with consumers. Nike’s second-quarter results, released Thursday (Dec.
19), revealed a revenue decline of 8%, with Nike Direct revenue down 13% and Converse falling by 17%. Despite these setbacks, the company’s leadership recognizes the path to profitability lies not just in regaining market share, but in revamping the essence of the brand. Feeling the ‘Sense of Urgency’ We, the entire Nike team, feel the sense of urgency here, President and CEO Elliott Hill shared with analysts during the earnings call. It’s time to get back on track and get back to winning.
on three core areas — product, brand phone number thai and marketplace — as it seeks to return to its position as the global leader in athletic wear. Long synonymous with innovation and sport culture, Nike in recent years has endured some slippage. Over the past several quarters, Nike has faced challenges, including lower revenue and digital softness, signaling a disconnect with consumers. Nike’s second-quarter results, released Thursday (Dec.
19), revealed a revenue decline of 8%, with Nike Direct revenue down 13% and Converse falling by 17%. Despite these setbacks, the company’s leadership recognizes the path to profitability lies not just in regaining market share, but in revamping the essence of the brand. Feeling the ‘Sense of Urgency’ We, the entire Nike team, feel the sense of urgency here, President and CEO Elliott Hill shared with analysts during the earnings call. It’s time to get back on track and get back to winning.