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Forms to generate leads arise from a powerful landing page. And in this case, it is worth highlighting that one of the brand's strengths is that it knows its audience and creates very specific messages in a carefully studied tone.

Clicking on the call to action automatically opens a pop-up form that adapts to all devices and is also very easy to complete.

4.- Databox


Databox is a KPI dashboard that extracts real-time data for businesses. But until recently, its online presentation did not reflect what it actually sold. Why does it work now?

It includes copy targeted at its audience. In fact, as you scroll through its landing page, business email address list denmark you'll find alternating sections that talk about some of the most common problems its audience faces.
Dynamic messages to keep the user's attention. The main message changes. "Do you know how your marketing has worked today? And how have your sales been? Your business? "
After these messages and after showing the final benefit that the user can obtain, a short form is included that only requests an email address.

One of the most positive parts of the form, however, is its headline, which acts as a powerful call to action: “You’re just a few steps away from getting a personalized investment .”

5.- Basecamp


This project management system has grown exponentially over the years, with over 2.5 million registered accounts today. But what really makes it one of the most outstanding lead generation forms?

A cluster of optimized elements:

A powerful image. One of the mistakes many brands make is using stock images that don't add any value to the message they want to convey. Or even photographs that have no relation to their potential audience. However, Basecamp has managed to capture the essence of what they want to convey and their image gives the impression of feeling overwhelmed by managing a large number of projects.
On the other hand, the free offer explains the benefits of registration. This is very important for users to fill out the forms to generate leads.
Additionally, at the bottom, customer data and testimonials are included , further encouraging the user to register.
Finally, the form is perfectly placed and the benefits lead the user's eyes directly to fill it out. Although perhaps the most striking element is the free trial.

6.- Cottages
forms to generate leads cottages

Cottages.com's form is pretty standard for a travel site, except for one feature. And it's related to their cottages.

When the user updates the location where they are searching for cabins, the call to action text changes to show how many of them match that area.

This is extremely clever, as the location is the first field to be filled in. This prevents dropouts from the start and provides results immediately, which increases user motivation.

Therefore, this is one of the lead generation forms that you should take into account for your next strategies. Immediacy, in the digital world, is a point in your favor.

7.- Tableau
tableau lead generation forms

Another of the most notable lead generation forms is one that stands out for its simplicity. If all you need are email addresses, don't ask for more information than you need.

In fact, it's best to send longer forms at a later time or, as the user interacts with the brand, to discover more interesting aspects. This is how Tableau does it.

But it doesn't end with lead generation forms. In fact, this is the first step. Then you need to continue communicating with those users and you need to make the most of those who are already part of your database to squeeze out another of the star channels: Email .

With MDirector you can personalize your emails and generate more engagement so that your users end up becoming customers. Come in and find out more!