I’ll focus on suggestions related
Posted: Mon Dec 23, 2024 8:42 am
For example, on LinkedIn, mention contributors by name with the @ symbol to increase post visibility. This example had views for minutes of Lisa’s time.Mention the content in relevant communitiesThis technique can work as long as you approach it carefully. Some communities (including CMI’s LinkedIn group) frown on mentions just to promote content. Instead, contribute your content only when relevant and in context to the forum and posts. But make sure you understand what’s allowed (and appreciated) before you share any of your content.
Reddit and Quora are especially tricky. Read these two pieces switzerland business mailing list before you jump in:How to Use Reddit and Quora for Content MarketingReddit for Marketing? Hell No, Except in This One CaseLink to an article or video in your email signatureHere’s an easy one: Add a link to a content asset at the end of your email signature. Or add a thumbnail of a video with a link wherever it lives. You’ll be surprised how many people notice it.Create social posts that encourage a clickA full rundown of social media strategy is beyond the scope of this article.
If you’re looking for that kind of comprehensive advice, start with this article: How to Create a Strategic Social Media Plan [Template].Since this article is specifically about getting traffic to content (rather than “likes,” shares, and comments on social),to getting that click. I’m sure you’ve noticed (as we have) that sharing isn’t the same as caring – I mean clicking.How do you get people to leave those social walled gardens and head to your site when the platforms themselves try hard to keep you there?Include a CTABasic but true, tell people what you want them to do.
Reddit and Quora are especially tricky. Read these two pieces switzerland business mailing list before you jump in:How to Use Reddit and Quora for Content MarketingReddit for Marketing? Hell No, Except in This One CaseLink to an article or video in your email signatureHere’s an easy one: Add a link to a content asset at the end of your email signature. Or add a thumbnail of a video with a link wherever it lives. You’ll be surprised how many people notice it.Create social posts that encourage a clickA full rundown of social media strategy is beyond the scope of this article.
If you’re looking for that kind of comprehensive advice, start with this article: How to Create a Strategic Social Media Plan [Template].Since this article is specifically about getting traffic to content (rather than “likes,” shares, and comments on social),to getting that click. I’m sure you’ve noticed (as we have) that sharing isn’t the same as caring – I mean clicking.How do you get people to leave those social walled gardens and head to your site when the platforms themselves try hard to keep you there?Include a CTABasic but true, tell people what you want them to do.