Here are few of the results that jumped
Posted: Mon Dec 23, 2024 9:24 am
Additionally, we examined how content teams are using people, processes, and technology to more precisely target and engage audiences to provide a better and more valuable customer experience across the customer journey.This year, however, was unique. Our survey was fielded in a pre-COVID- world. And thus, we decided that this year we would simply pose more questions rather than prescribe actions from the results.It’s not that we don’t have lessons learned – we do. But our goal now is to ask better questions so you can reflect on how you will have the opportunity to innovate out of this disruption.
out at us, and the questions they should have you asking.Those switzerland number for whatsapp who have, doThis year’s research suggests that businesses are continuing to take strategic content more seriously. In a finding similar to last year, % of those surveyed say they take a strategic approach to managing content. And, also similar to last year, % say this strategic approach is documented.This year’s #research suggests that businesses are continuing to take strategic #content more seriously, says @robert_rose via @cmicontent.
Share on XInterestingly, among those who do not have a strategic approach to content management, the top reason why they don’t is a lack of processes (%). Second is that leadership hasn’t made it a priority (%), followed by a lack of financial investment in resources (%).Our guess is that if you were to take this poll today, the numbers for those why-not reasons would be significantly lower. As in the case of my client mentioned above, sometimes a crisis is the only thing that pushes an organization to become more organized and strategic about the way it manages communications.
out at us, and the questions they should have you asking.Those switzerland number for whatsapp who have, doThis year’s research suggests that businesses are continuing to take strategic content more seriously. In a finding similar to last year, % of those surveyed say they take a strategic approach to managing content. And, also similar to last year, % say this strategic approach is documented.This year’s #research suggests that businesses are continuing to take strategic #content more seriously, says @robert_rose via @cmicontent.
Share on XInterestingly, among those who do not have a strategic approach to content management, the top reason why they don’t is a lack of processes (%). Second is that leadership hasn’t made it a priority (%), followed by a lack of financial investment in resources (%).Our guess is that if you were to take this poll today, the numbers for those why-not reasons would be significantly lower. As in the case of my client mentioned above, sometimes a crisis is the only thing that pushes an organization to become more organized and strategic about the way it manages communications.