Three young women looking at emails on their smartphone
Posted: Tue Dec 24, 2024 5:01 am
When not to send a newsletter Another important aspect is to understand when not to send an email to a contact. How? Also in this case database segmentation will help you. We can give a practical example. A customer who has been registered in the gym for many years does not need to know the equipment and machines that he usually uses every day. However, this information is very useful to send to new potential customers (leads).
It seems trivial but one wrong send can cause more harm than good. In fact, customers who receive the wrong communication will not only feel let down and disrespected but may also lose their trust in you, causing serious afghanistan whatsapp phone number data damage and huge losses to your business. Consider that a dissatisfied customer can, in turn, spread negative word of mouth to many other customers or potential customers, causing not only damage but exponential damage. What does a good email look like? Every time you hit send, it's an opportunity to build trust, provide value, guide your recipient through the purchase process and continue to communicate with them, build loyalty and entertain them.
What are the most important elements to consider in order to send the right email, at the right time to the right person? Setting expectations Customizing email layouts There is a model called AIDA that you can consider for structuring your emails, synonymous with Attention, Interest, Desire and Action. The steps of the model are very simple and identify the classic funnel/funnel: Send a newsletter: get attention Show the purpose of your message and get the recipient's attention. How? A very important element is the subject of the email. The main catalyst of attention that, together with the sender and preheader, is the input that will lead to the opening of communication.
It seems trivial but one wrong send can cause more harm than good. In fact, customers who receive the wrong communication will not only feel let down and disrespected but may also lose their trust in you, causing serious afghanistan whatsapp phone number data damage and huge losses to your business. Consider that a dissatisfied customer can, in turn, spread negative word of mouth to many other customers or potential customers, causing not only damage but exponential damage. What does a good email look like? Every time you hit send, it's an opportunity to build trust, provide value, guide your recipient through the purchase process and continue to communicate with them, build loyalty and entertain them.
What are the most important elements to consider in order to send the right email, at the right time to the right person? Setting expectations Customizing email layouts There is a model called AIDA that you can consider for structuring your emails, synonymous with Attention, Interest, Desire and Action. The steps of the model are very simple and identify the classic funnel/funnel: Send a newsletter: get attention Show the purpose of your message and get the recipient's attention. How? A very important element is the subject of the email. The main catalyst of attention that, together with the sender and preheader, is the input that will lead to the opening of communication.