Conversion rate: assess the profitability of your campaigns

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Click-through rate
This indicator demonstrates the interest of your contacts in what you offer them; it is essential to follow it to know if your target is engaged.

You have inserted a link in your text message. It refers to a specific content, and if you have managed to arouse the curiosity of the person, they will click on it, of course.

If it is not very high, maybe you have not managed to create this interest. Question the quality of your content, its personalization and relevance. Also, maybe your call-to-action is not sufficiently highlighted by your content.

Conversion rate

This is a key indicator that allows you to directly quantify the impact of hotmail email list your messages on sales and measure return on investment (ROI).

It allows companies to compare the costs of each campaign with the results obtained in order to make the right decisions to increase their ROI in the future.

Did this generate any purchases, registrations (if it was an event)?

It may be that you have good click-through rates, but the conversion rate is not very high.

Where can this come from?

A low figure is generally explained by the fact that the content and the offer proposed do not correspond to their specific expectations.

Unsubscribe rate
This figure will allow you to evaluate the satisfaction of your subscribers and the relevance of your campaigns. Do you have a lot of unsubscribes? And regularly?

By analyzing the frequency and causes of these unsubscriptions, you can rectify the situation.

Several causes are possible:

Too frequent messages;
Content that is once again unsuitable or not sufficiently personalized;
Bad segmentation.
This regular analysis allows you to adjust your communication to avoid audience loss.