. Hatch - bring your brand to life with the targeting decisions bulk sms ireland made, the insights you’ve gathered, and the clear picture of what your brand offers, it’s time to plan how to get your brand out there! Craft your messaging, map out the customer journey, and carefully choose your marketing channels. Don’t forget the basics… - create comms that resonate with those it aims to connect with. - focus on fewer, bigger, better activities and campaigns that maximise your energy and resources. - make sure of consistency across all customer touchpoints. - oh, and remember… simplicity and focus are key.

. Nurture - measure and deliver the best strategy is worthless if it’s not executed properly. This is the stage where you deliver consistently, measure what works, and tweak as needed. Whether it’s tracking lead conversions or monitoring customer satisfaction, make sure you’ve built in ways to measure success and test, learn and tweak along the way, with a firm eye on the original plan. The strategy is the roadmap that guides the way, and every decision you make should be through the lens of the plan you made to achieve your goal. So remember… marketing strategy isn’t smoke and mirrors! It’s a logical, step-by-step approach to achieving your business goals.