ecommerce strategy customer acquisition

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deanonymize its site visitors and convert them into buyers . These operations include a photo contest for Valentine's Day, an instant win scratch card for the summer period, and an advent calendar during the holidays. In addition, the brand also takes advantage of other mechanisms such as newsletter subscriptions.

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To participate in these operations, Internet users must complete a form which allows Gouiran Beauté to collect valuable information, particularly thanks to personalized fields .

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Gouiran Beauté wants to retain its online buyers
Thanks to the various operations implemented, the brand collects a list of cocos islands keelings consumer email lot of information on the preferences and profile of its visitors. An important step in customer knowledge that allows it to build the foundation of its loyalty strategy . And the best part of all this? It can centralize and exploit all this data in a single tool: SPREAD.

A customer knowledge strategy to better understand them
As I mentioned above, the custom fields set up in the forms for participating in operations allow Gouiran Beauté to acquire very interesting information. The brand can then segment the contacts in its database into different categories in order to send more relevant and personalized communications. In concrete terms, all customers who have indicated that they are hairdressing professionals, for example, will receive specific newsletters highlighting the latest hairdressing products for professionals. An excellent strategy to better target its messages, further satisfy its customers and make them want to continue their relationship with the brand.