Exercise to obtain qualified leads We are going to carry out a small exercise or practical example (made up) using our imagination so that you get an idea of the type of strategy that you oman telegram data can carry out in your company to capture leads. Think for a moment. Who are you targeting (Buyer Persona)? Do you have it? Ok, imagine that you are a company that sells business software, and what you want is to target companies to make it easier for them to manage and control their entire production process.
Problem! This is a very conservative sector, which still works with Excel and making the change seems like a monumental “move”. Well, don’t worry, this is where your strategic attack plan comes in. You have to make them understand that your software is going to make their lives easier, that they are going to “fall in love” with it so much that they will wonder how they ever lived without it.
