Dark Mode in Email: How Does This Affect Your Email Marketing Strategy?
Posted: Tue Dec 03, 2024 10:04 am
Dark mode in email is an option that several email servers are already using . How does this new feature affect Email Marketing? The objective of this post is to explain it to you .
Post Content
Dark mode in email, how it affects Email Marketing
It is advisable to optimize images and logos
The programming language has to be optimized
Maintain consistency with the corporate design
Dark mode in email, how it affects Email Marketing
When using an email marketing solution , it is important to know which modes the recipient uses. Dark mode in email was created with the aim of making it easier for the recipient to see and basically consists of highlighting bright icons on a darker background .
Of course, although this is the general mayotte business email list trend, there are significant differences depending on the mail server . Therefore, you need to be aware of these differences to avoid problems:
Partial color inversion is an option enabled in Gmail for Android and Outlook . In this case, the dark background is maintained if it already existed in the original email, while if it is light, it is inverted and the text is converted. This is a nice option and it works.
Continuity of the message without changes in colors , with the same background. This is the option that, by default, is applied in iOS and Apple Mail .
Full inversion is applied by default to all emails, whether the background is light or dark. It should be noted that this is the case for Gmail 2019 for iOS and Outlook Windows .
This situation, obviously, creates new challenges for starting Email Marketing campaigns . Most large companies have internalized this and today there is already 58% of marketing professionals who check their emails in dark mode before sending them and 62% do so when designing them .
Email Marketing Calendar for September
How does dark mode affect email and what do you need to know ? The following aspects will interest you:
It is advisable to optimize images and logos
If you don't optimize your images and logos in dark mode, they may look distorted. And it goes without saying that this will reduce the impact of your campaign.
There are alternatives to ensure the contrast between the background and the image is correct . For example, you can use .PNG images with a transparent background , but only if the logo is light-colored . Another option is to add shadows or brightness to your logo , so that the display is correct. There are also other alternatives such as inserting your logo on a background that does not change color in dark mode , creating a new version of your logo with visible colors on a dark background or a color gradient that blends progressively with the background , generating a visual transition.
In short, to make sure your emails look good, you should take a look at these points. In the long run, the result will be worth it.
The programming language has to be optimized
Programming is another part that needs to be worked on. And of course, what we do in that area will also vary, whether you use CSS or JavaScript . In this case, you should know that there are some options to adjust the code such as the media query (prefers-color-scheme) , to adapt to dark or light colors . However, you should know that this option will not work for the Gmail server .
Maintain consistency with the corporate design
The idea of ​​maintaining consistency in corporate design is key. Not in vain, you have to keep in mind that the person who receives the message has to easily recognize your brand. Therefore, a recurring tip is to opt for logos and designs that can be easily viewed in day or dark mode . A typical case is that of the manufacturer of sneakers and sportswear Nike , which provides a logo compatible in both day and night modes .
Post Content
Dark mode in email, how it affects Email Marketing
It is advisable to optimize images and logos
The programming language has to be optimized
Maintain consistency with the corporate design
Dark mode in email, how it affects Email Marketing
When using an email marketing solution , it is important to know which modes the recipient uses. Dark mode in email was created with the aim of making it easier for the recipient to see and basically consists of highlighting bright icons on a darker background .
Of course, although this is the general mayotte business email list trend, there are significant differences depending on the mail server . Therefore, you need to be aware of these differences to avoid problems:
Partial color inversion is an option enabled in Gmail for Android and Outlook . In this case, the dark background is maintained if it already existed in the original email, while if it is light, it is inverted and the text is converted. This is a nice option and it works.
Continuity of the message without changes in colors , with the same background. This is the option that, by default, is applied in iOS and Apple Mail .
Full inversion is applied by default to all emails, whether the background is light or dark. It should be noted that this is the case for Gmail 2019 for iOS and Outlook Windows .
This situation, obviously, creates new challenges for starting Email Marketing campaigns . Most large companies have internalized this and today there is already 58% of marketing professionals who check their emails in dark mode before sending them and 62% do so when designing them .
Email Marketing Calendar for September
How does dark mode affect email and what do you need to know ? The following aspects will interest you:
It is advisable to optimize images and logos
If you don't optimize your images and logos in dark mode, they may look distorted. And it goes without saying that this will reduce the impact of your campaign.
There are alternatives to ensure the contrast between the background and the image is correct . For example, you can use .PNG images with a transparent background , but only if the logo is light-colored . Another option is to add shadows or brightness to your logo , so that the display is correct. There are also other alternatives such as inserting your logo on a background that does not change color in dark mode , creating a new version of your logo with visible colors on a dark background or a color gradient that blends progressively with the background , generating a visual transition.
In short, to make sure your emails look good, you should take a look at these points. In the long run, the result will be worth it.
The programming language has to be optimized
Programming is another part that needs to be worked on. And of course, what we do in that area will also vary, whether you use CSS or JavaScript . In this case, you should know that there are some options to adjust the code such as the media query (prefers-color-scheme) , to adapt to dark or light colors . However, you should know that this option will not work for the Gmail server .
Maintain consistency with the corporate design
The idea of ​​maintaining consistency in corporate design is key. Not in vain, you have to keep in mind that the person who receives the message has to easily recognize your brand. Therefore, a recurring tip is to opt for logos and designs that can be easily viewed in day or dark mode . A typical case is that of the manufacturer of sneakers and sportswear Nike , which provides a logo compatible in both day and night modes .