Knowing that the paid version

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Although it may seem like a contradiction, humans like to do the opposite of what they are told. If the user knows from the very beginning that they can unsubscribe from your email database, and this option is clearly present, they may leave it for another occasion.

Thus, the option to unsubscribe could act as a deterrent. The idea is that the beneficiary sees this option and leaves it for later , since he or she knows where to find it, how it works and how to unsubscribe, so the impulse to unsubscribe from the service loses its initial force, giving the company time to act.

4.- Same service at a lower cost
When the time comes for the company to assume that there may be a number of clients interested in unsubscribing, it is necessary to deal with the situation in one way or another. The ideal would be to give the contacts what brazil whatsapp phone numbers they ask for, adapting the website and marketing plans to their needs, while the other option would be for the user to change their mind.

A useful method to keep customers from unsubscribing from your service is to offer the same thing at a lower price . This technique is often used by websites that allow them to use the product for a trial period. After the trial period expires, the company forces them to purchase a paid version that guarantees them the full use of the service.

can be a reason for users to decide to leave the product in favor of another one that is free, offering the same thing at a lower cost can be the solution. It is common for there to be websites that allow users to use the full product for a specific period of time at a much more attractive price.

This technique is implemented under the sole condition that when the established time is exceeded, the customer must purchase the entire product at the original price. This method will prevent immediate customer flight.

5.- Pre-cancellation option
prevent users from unsubscribing

A common way for companies to keep customers in their database is by creating pre-unsubscribe options. This is a short questionnaire that the company asks the user, so that before unsubscribing from the entire service, they can choose to delete some of the aspects for which they were registered .

This formula aims to keep the customer in the database, but accessing new services, or eliminating some of the ones they already enjoyed. The pre-cancellation option usually works well, since the consumer can change the way they obtain information from the company, but without having to unsubscribe from the entire service.

6.- Obstacles to unsubscribe
Finally, as with everything, there are less orthodox methods to prevent users from unsubscribing. One way may be to make the process of unsubscribing cumbersome and complex. Thus, if the consumer does not know how to take this step, he or she will not be able to do so under any circumstances.

This method of making the process of unsubscribing complicated, or impossible, is one of the aspects that most damages the company's image .

Consumers have a very negative view of this type of technique. They appreciate it much more when the company is honest and offers them the option to unsubscribe, since it is always the beneficiary who chooses how long they spend as a customer of the company.

You can try MDirector's email marketing tool , where you can manage your email databases to send emails like never before. MDirector offers unsubscribe management for all emails sent, and automatically processes bounces in order to cause as little "pain" as possible for email providers and ISPs.