Advertising of beauty salon services on VKontakte
Posted: Sat Dec 28, 2024 5:28 am
To launch an advertising campaign, first select a goal from the options offered in your personal account, then an available format.
Salon Community Advertising Goals
Next, determine the appropriate format: a universal advertising post, a post with a call to action, a carousel of images with links. In total, VKontakte has more than 20 advertising formats, we will not list them here, you can read more about them in the article "How to advertise a community in the new VK Advertising account" .
Here are some tips on how to customize your ad to suit the specific needs of beauty salons.
Separate your ad creatives by services for men and women. Target them to the appropriate demographic segments.
Make different ads for different audience requests. Show bright manicures, examples of creative haircuts – to those who may be interested in non-standard solutions (presumably young girls aged 18–25), classic images – to lovers of traditional solutions (hypothetically girls aged 25 and over).
Use geo-targeting to target ads to people who are comfortable visiting your salon. There are two options for setting this up.
First : check the box "Cities and regions", select "Individual cities and regions". Then enter the name of the city and nearby settlements, select the desired ones from the drop-down lists.
Geotargeting by cities and regions
This option is more suitable for chain or large salons, whose audience is wider than residents of nearby houses. If the interests of the business are not so wide yet, then use the second option of geotargeting.
Second: check "Select on map", place type - "Regularly". Enter key features of office 365 database the name of the settlement, address or geographic coordinates. Select a radius of 500 m around this point. Then the ad will be shown to everyone who is in this zone. Note that you can select several addresses. The areas in the desired radius will be shown on the map.
Geotargeting by radius on the map
This way you can show your ad to those who are most likely to be interested in it.
Set up targeting by either interests or keywords. Using both at the same time, you risk narrowing your reach too much.
Instead of interests and keywords, you can try targeting subscribers and/or active users of city or competing groups. If you get too narrow a reach, use the "Expand audience" option.
Geotargeting by behavior in communities
Often, when promoting a beauty salon, the question arises: how to pay for advertising on VKontakte ? You can do this on the OneSpot platform without a commission. And if the advertising result is not satisfactory, you can redistribute the budget in favor of other advertising channels at any time. In addition, when paying, you will receive a free tool Import products to VK , with which you can design a community showcase without a long manual upload of services.
Salon Community Advertising Goals
Next, determine the appropriate format: a universal advertising post, a post with a call to action, a carousel of images with links. In total, VKontakte has more than 20 advertising formats, we will not list them here, you can read more about them in the article "How to advertise a community in the new VK Advertising account" .
Here are some tips on how to customize your ad to suit the specific needs of beauty salons.
Separate your ad creatives by services for men and women. Target them to the appropriate demographic segments.
Make different ads for different audience requests. Show bright manicures, examples of creative haircuts – to those who may be interested in non-standard solutions (presumably young girls aged 18–25), classic images – to lovers of traditional solutions (hypothetically girls aged 25 and over).
Use geo-targeting to target ads to people who are comfortable visiting your salon. There are two options for setting this up.
First : check the box "Cities and regions", select "Individual cities and regions". Then enter the name of the city and nearby settlements, select the desired ones from the drop-down lists.
Geotargeting by cities and regions
This option is more suitable for chain or large salons, whose audience is wider than residents of nearby houses. If the interests of the business are not so wide yet, then use the second option of geotargeting.
Second: check "Select on map", place type - "Regularly". Enter key features of office 365 database the name of the settlement, address or geographic coordinates. Select a radius of 500 m around this point. Then the ad will be shown to everyone who is in this zone. Note that you can select several addresses. The areas in the desired radius will be shown on the map.
Geotargeting by radius on the map
This way you can show your ad to those who are most likely to be interested in it.
Set up targeting by either interests or keywords. Using both at the same time, you risk narrowing your reach too much.
Instead of interests and keywords, you can try targeting subscribers and/or active users of city or competing groups. If you get too narrow a reach, use the "Expand audience" option.
Geotargeting by behavior in communities
Often, when promoting a beauty salon, the question arises: how to pay for advertising on VKontakte ? You can do this on the OneSpot platform without a commission. And if the advertising result is not satisfactory, you can redistribute the budget in favor of other advertising channels at any time. In addition, when paying, you will receive a free tool Import products to VK , with which you can design a community showcase without a long manual upload of services.