Types of retargeting in VK Advertising:
By list. You can upload a file with user data (email addresses, phone numbers, user IDs or mobile device identifiers) to your advertising account and show ads only to this audience.
By pixel. VK Advertising pixel added to your site will automatically identify social network users, and you will be able to set up retargeting for them.
By interaction with a promotional post. You can set up retargeting for users who liked or shared your promotional publication (i.e. have already shown interest in the offer or brand).
By QR code. In this case, everyone who scanned your code will see the ad.
Dynamic retargeting. You can show users ads for specific products that they were interested in on your website or in your mobile app.
Look-alike. You can upload your client base to the VK advertising account, and the algorithm will find other users with similar interests and characteristics on the social network.
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Advertising in groups and bloggers
Promotion through opinion leaders (influencers, bloggers) is another advantages of truemoney database effective way to advertise VK communities. Here it is important to choose a blogger who will most accurately hit your target audience. Available formats are direct mentions of your community in posts, stories, clips, live broadcasts; reposts of your publications.
Advertising from bloggers will be more native. Having seen a personal recommendation from a person whose opinion they trust, subscribers are more likely to listen to him and subscribe to your public or perform another target action.
You can also advertise your VK community in other groups. To do this, choose publics with a similar audience that are not your direct competitors.
For example, it makes sense to advertise a page of a coffee shop located near a large university in the community of students of this university. And an advertisement for a car service should be placed in a city public group of car enthusiasts.
There are three ways to buy advertising in a group or from a blogger.
Through the official VK exchange . As of April 2023, the market platform has not yet moved to the updated account, but the pace at which VK Advertising is developing suggests that this should happen in the near future.
Through third-party exchanges.
By personal agreement with the blogger or the public administration.
