What are cookies?
Posted: Sat Dec 28, 2024 9:21 am
The Mountain View giant aligns itself with the strategy already adopted by Apple on the Safari browser and by Mozilla on Firefox, which have long blocked third-party cookies to limit user profiling.
But let's analyze some terms. First of all, what does profiling mean ?
In short, it involves collecting data from the user who visits a website and using this information to associate that user with a category (or profile).
The purpose? To offer them "personalized" ads based on their interests.
You may be wondering how this data is collected. The answer is: through cookies , including third-party cookies.
The importance of privacy
Users today are demanding greater privacy , greater clarity, and control over how their data is used.
Legislation is becoming particularly stringent on the use of third-party cookies and user profiling. These are the reasons that have led Google to change its strategy.
Justin Schuh , Engineering Director of Google Chrome, stated on the company's official blog:
"We plan to phase out support for third-party cookies in Chrome. [...] Our intention is to do so within two years."
Doing the math, this will happen by 2022. This means that marketers (ourselves included) will have to use alternative systems to reach their audiences online .
Chrome currently has 70% of the market share . It is easy to understand list of telegram users in oman that the ban on access to data tracked by Google will greatly limit the profiling power of companies.
Hence the general alarm of marketing agencies and others.
But let's try to better understand what they are and what types of cookies we use .
And what is the difference between first-party and third-party cookies?
Almost all websites have as their primary goal the sale of goods and services, or the acquisition of new customers.
To receive information about our users and understand what they are most interested in, we use various tools, including cookies , which are small codes (or text files) that are stored on the user's device while browsing sites through their browser, such as Chrome.
Cookies were introduced to track the information that the user enters in some text fields present for example in the forms of the sites, but they can also store data on the searches made by the user on the Internet during the various browsing sessions, including information relating to preferences and behavior.
But let's analyze some terms. First of all, what does profiling mean ?
In short, it involves collecting data from the user who visits a website and using this information to associate that user with a category (or profile).
The purpose? To offer them "personalized" ads based on their interests.
You may be wondering how this data is collected. The answer is: through cookies , including third-party cookies.
The importance of privacy
Users today are demanding greater privacy , greater clarity, and control over how their data is used.
Legislation is becoming particularly stringent on the use of third-party cookies and user profiling. These are the reasons that have led Google to change its strategy.
Justin Schuh , Engineering Director of Google Chrome, stated on the company's official blog:
"We plan to phase out support for third-party cookies in Chrome. [...] Our intention is to do so within two years."
Doing the math, this will happen by 2022. This means that marketers (ourselves included) will have to use alternative systems to reach their audiences online .
Chrome currently has 70% of the market share . It is easy to understand list of telegram users in oman that the ban on access to data tracked by Google will greatly limit the profiling power of companies.
Hence the general alarm of marketing agencies and others.
But let's try to better understand what they are and what types of cookies we use .
And what is the difference between first-party and third-party cookies?
Almost all websites have as their primary goal the sale of goods and services, or the acquisition of new customers.
To receive information about our users and understand what they are most interested in, we use various tools, including cookies , which are small codes (or text files) that are stored on the user's device while browsing sites through their browser, such as Chrome.
Cookies were introduced to track the information that the user enters in some text fields present for example in the forms of the sites, but they can also store data on the searches made by the user on the Internet during the various browsing sessions, including information relating to preferences and behavior.