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E-commerce will experience an acceleration of between 30% and 50% in 2022

Posted: Sat Dec 28, 2024 9:43 am
by rUparaHmaN017
The rise of e-commerce in recent months shows how the pandemic has established new habits. Trade and businesses have had to adapt to a situation never seen before, and new forecasts are that e-commerce markets and digital marketing will grow by between 30% and 50% next year, according to the EXE agency .

In this sense, Spaniards spent an turkey telephone number data average of 2,336 euros on online purchases this year 2021, which is 11% more than in 2020 and an increase in all categories, of which rest, gaming and training are the three that show the greatest growth, according to data from the Cetelem eCommerce Observatory 2021.

Shipping and parcel companies were complicit in this huge growth, which in other cases would have been slower. For example, the DPD group, which is linked to SEUR, dealt with a 50% increase in B2C deliveries in Europe.

According to the TBS business school in Barcelona, ​​“e-commerce was the salvation for some sectors, but it was not so helpful for others.” The sector that benefited the most was fashion , followed by subscription TV channels and gambling. However, there were other sectors that plummeted, such as tourism.