If you’re targeting a specific keyword or phrase

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This should do the trick. This also shows users that your page offers what they are looking for because it matches their search. Is this a very important ranking factor? Probably not, but still worth including.

This is why we do this in almost all of our blog posts: Ahrefs target keyword in article title, from Google If keywords don’t make sense, don’t force them in. Readability always comes first. For example, if your target keyword is “kitchen cabinets cheap,” a title tag like this wouldn’t make sense.

Don’t be afraid to rearrange or add pause words so it makes sense — Google is smart enough to figure out what you mean. Example of a title tag from google.com B. Title (H1) Every page should use an H1 tag and include your target keywords where appropriate.

H1 title example from Ahrefs Blog C. URL Google recommends using telemarketing leads, egypt telephone number data words in your URL that are relevant to the content of the page. Unless your target keyword is particularly long, using that keyword as the title is the best approach.

Target keywords in the URL, from Google 6. Use short and descriptive URLs URLs in SEO optimization play a vital role in introducing the content and structure of a web page to both users and search engines. Google says to avoid long URLs because they can increase the reading cost for users.

Therefore, using exact keyword matches directly as URLs is not always the best approach. Imagine your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only does this sound like a mouthful (no pun intended), but it will also be truncated in the search results: Example of truncated URL from google.