The next intervention was by Sara Jiménez, head of marketing
Posted: Sat Dec 28, 2024 10:15 am
Regarding Miin's experience, Jiménez commented that the brand had a hard time managing the situation due to ethical issues, since having the online store operational posed a risk for transporters.
In April and May, sales tripled compared to the previous year
“In April and May we saw how online kazakhstan telephone number data shopping grew enormously, sales tripled compared to the previous year , so it was also necessary to multiply resources,” says Jiménez.
The expert has shared with viewers a timeline to explain, month by month, how the brand had to adapt to the pandemic. After the massive purchases in April and May, there was a new drop in sales with the arrival of the de-escalation, which caused a price war in July, which led to a new halt in sales due to the holidays. “In September and October, sales have recovered and in November we expect sales like those in April and May ,” she says.
Regarding the improvements implemented, Jiménez highlights that the brand has incorporated more beauty advisors in the chat, more transporters, has expanded stock, has increased investment, has carried out more analysis and has incorporated more payment options.
Sara Jimenez, Marketing and Communications Manager at MiiN Cosmetics,
The company's marketing and communications manager also spoke about the role that social media has played during this time, which increased by 55% during confinement according to the expert, who explained that, for this reason, they established new channels to maintain communication with their clients. “Influencers are a key part of our marketing and communications strategy, they help us a lot to get traffic and convert,” she concluded.
Manuel Gómez, founder of Rural Toys , has taken the lead in introducing us to his brand of rural toys, which has seen its sales double and triple during the pandemic.
In April and May, sales tripled compared to the previous year
“In April and May we saw how online kazakhstan telephone number data shopping grew enormously, sales tripled compared to the previous year , so it was also necessary to multiply resources,” says Jiménez.
The expert has shared with viewers a timeline to explain, month by month, how the brand had to adapt to the pandemic. After the massive purchases in April and May, there was a new drop in sales with the arrival of the de-escalation, which caused a price war in July, which led to a new halt in sales due to the holidays. “In September and October, sales have recovered and in November we expect sales like those in April and May ,” she says.
Regarding the improvements implemented, Jiménez highlights that the brand has incorporated more beauty advisors in the chat, more transporters, has expanded stock, has increased investment, has carried out more analysis and has incorporated more payment options.
Sara Jimenez, Marketing and Communications Manager at MiiN Cosmetics,
The company's marketing and communications manager also spoke about the role that social media has played during this time, which increased by 55% during confinement according to the expert, who explained that, for this reason, they established new channels to maintain communication with their clients. “Influencers are a key part of our marketing and communications strategy, they help us a lot to get traffic and convert,” she concluded.
Manuel Gómez, founder of Rural Toys , has taken the lead in introducing us to his brand of rural toys, which has seen its sales double and triple during the pandemic.