Second: Why SMS Marketing?
Posted: Tue Dec 03, 2024 10:19 am
Although newer than email marketing, text message marketing provides a more targeted marketing channel for reaching customers. The primary focus of a text messaging strategy is to push a campaign about a promotional message, sale, or event, or keep customers updated about a transaction.
And because practically everyone has their cellphone in their pocket, purse, or hands usa business email list vvat all times, SMS has an extraordinary open and engagement rate.
According to Harvard Business Review survey:1
99% of all text messages are opened, with 97% of messages being read within 15 minutes of delivery.
56% of organizations say that their mobile messaging apps perform well for improving customer engagement.
68% of companies expect mobile marketing messaging to play a vital role in online consumer marketing over the next decade.
82% of organizations say that better metrics and analytics data, including read receipts, are the most important capabilities of SMS.
Compared to email, a text message marketing campaign has a greater underlying urgency and tends to be time-sensitive. They’re short, sweet, and almost always centered around a call to action, spurring their audience to do something.
And now, new tools and services are constantly emerging that empower marketers to run an SMS campaign that is more effective and accessible. Additionally, smartphones also allow you to enhance SMS messaging by incorporating videos, images, gifs, or other multimedia.
email marketing services
Why an Integrated Digital Marketing Plan is Best
Instead of choosing one or the other, why not say yes to both channels?
Marketers know that a multichannel approach to advertising delivers better results. Just like how you diversify stocks or how you get your cat many different toys, so too should you cast a wider net to reach more potential customers—particularly since the channel one consumer spends their time on may not be as effective for another.
If you want to optimize your efforts—not simply reaching an audience but also engaging them effectively—employing different SMS messaging techniques and channels is the answer.
An integrated digital marketing plan allows you to get the most out of both communication channels. You can enhance your existing email marketing campaign by strategically incorporating text messaging.
Why do they pair so well?
And because practically everyone has their cellphone in their pocket, purse, or hands usa business email list vvat all times, SMS has an extraordinary open and engagement rate.
According to Harvard Business Review survey:1
99% of all text messages are opened, with 97% of messages being read within 15 minutes of delivery.
56% of organizations say that their mobile messaging apps perform well for improving customer engagement.
68% of companies expect mobile marketing messaging to play a vital role in online consumer marketing over the next decade.
82% of organizations say that better metrics and analytics data, including read receipts, are the most important capabilities of SMS.
Compared to email, a text message marketing campaign has a greater underlying urgency and tends to be time-sensitive. They’re short, sweet, and almost always centered around a call to action, spurring their audience to do something.
And now, new tools and services are constantly emerging that empower marketers to run an SMS campaign that is more effective and accessible. Additionally, smartphones also allow you to enhance SMS messaging by incorporating videos, images, gifs, or other multimedia.
email marketing services
Why an Integrated Digital Marketing Plan is Best
Instead of choosing one or the other, why not say yes to both channels?
Marketers know that a multichannel approach to advertising delivers better results. Just like how you diversify stocks or how you get your cat many different toys, so too should you cast a wider net to reach more potential customers—particularly since the channel one consumer spends their time on may not be as effective for another.
If you want to optimize your efforts—not simply reaching an audience but also engaging them effectively—employing different SMS messaging techniques and channels is the answer.
An integrated digital marketing plan allows you to get the most out of both communication channels. You can enhance your existing email marketing campaign by strategically incorporating text messaging.
Why do they pair so well?