How to choose the time to send your email according to your target?
Posted: Sat Dec 28, 2024 10:41 am
For your campaign to achieve maximum performance, it is imperative to choose the right time of day and day to send it. Generally, emailing software has a day and time setting function.
The type of target of your future campaign determines the best sending period. So when should you send your email?
Send a B2B email
Send an email to professionalsYou are planning to send a mailing to forex dataset a target of professionals , then there are good practices in terms of sending date. Indeed, we do not send its content in the same way as for a message dedicated to the general public.
As you might expect, professionals generally check their professional emails between 9am and 7pm from Monday to Friday. It is advisable to send your campaign during this time slot. But here again, the period can be refined because a professional checks these emails several times a day.
According to many studies, as well as by evaluating when you receive email campaigns, it is more efficient to schedule your mailings in the morning before 10am . Opening rates are better on Tuesdays and Thursdays. For business, you can schedule your email software on Saturdays. But again, these are averages. To be sure of achieving full performance, nothing beats testing several dates and evaluating the best period for yourself. Test & Learn, always Test & Learn!
Send a B2C email
Send an email to the general publicWhen it comes to sending mailings to the general public, it is always advisable to test several dates and times, and then keep the day when the responses were the strongest. However, there are some rules that have paid off.
A good way to figure out when individuals open and view their messages is to evaluate yourself. When do you check your personal email? Once you have your answer, you can tell yourself that the majority of the general public does the same thing. A good method for scheduling your campaigns!
But when do individuals most tend to check their emails? As with social networks, they most often check them early in the morning when they get up or before leaving for work. The evening after 6 p.m. becomes a good time to open them when individuals have returned from work. The weekend is also a good time to reach a target audience by email. They have more time than during the week to process their emails.
With the increase in smartphones in the population, 12% of mobile users spend their time on their mobile messaging. This is the 3rd highest time spent after Facebook and games. It therefore becomes interesting to test your email campaign during the week during the lunch break, a time of day when individuals can check their message on mobile. Be careful then that your email is responsive!
Follow your customers in the 2.0 era and communicate with them via digital tools.
Opt for a relationship marketing strategy and stay in touch with your customers!
The type of target of your future campaign determines the best sending period. So when should you send your email?
Send a B2B email
Send an email to professionalsYou are planning to send a mailing to forex dataset a target of professionals , then there are good practices in terms of sending date. Indeed, we do not send its content in the same way as for a message dedicated to the general public.
As you might expect, professionals generally check their professional emails between 9am and 7pm from Monday to Friday. It is advisable to send your campaign during this time slot. But here again, the period can be refined because a professional checks these emails several times a day.
According to many studies, as well as by evaluating when you receive email campaigns, it is more efficient to schedule your mailings in the morning before 10am . Opening rates are better on Tuesdays and Thursdays. For business, you can schedule your email software on Saturdays. But again, these are averages. To be sure of achieving full performance, nothing beats testing several dates and evaluating the best period for yourself. Test & Learn, always Test & Learn!
Send a B2C email
Send an email to the general publicWhen it comes to sending mailings to the general public, it is always advisable to test several dates and times, and then keep the day when the responses were the strongest. However, there are some rules that have paid off.
A good way to figure out when individuals open and view their messages is to evaluate yourself. When do you check your personal email? Once you have your answer, you can tell yourself that the majority of the general public does the same thing. A good method for scheduling your campaigns!
But when do individuals most tend to check their emails? As with social networks, they most often check them early in the morning when they get up or before leaving for work. The evening after 6 p.m. becomes a good time to open them when individuals have returned from work. The weekend is also a good time to reach a target audience by email. They have more time than during the week to process their emails.
With the increase in smartphones in the population, 12% of mobile users spend their time on their mobile messaging. This is the 3rd highest time spent after Facebook and games. It therefore becomes interesting to test your email campaign during the week during the lunch break, a time of day when individuals can check their message on mobile. Be careful then that your email is responsive!
Follow your customers in the 2.0 era and communicate with them via digital tools.
Opt for a relationship marketing strategy and stay in touch with your customers!