Detailed comparison between Brevo and Salesforce CRMs

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In the table below, you can compare the CRM tools for SMEs from Brevo and Salesforce. To make this comparison, the following are taken into account:

The information about Salesforce corresponds to the two initial plans for SMBs — Starter Suite and Pro Suite — and takes into account their limitations .
Unlimited contact database subject to fair usage policy on both platforms.
Frequently Asked Questions (FAQ)

Now that artificial intelligence is within reach of small and medium-sized businesses, they can access a huge variety of tools to create more sophisticated and personalized marketing strategies .

Do you want to know what these marketing tools do? To make it clearer, we are going to group them by their main function:

GUY USE EXAMPLES OF USE TOOLS
Versatile AI Multitasking* An entrepreneur uses AI to canada telegram data generate ideas for social media posts on a topic and document it through summaries ChatGPT, Gemini, Microsoft Copilot, Claude, NotebookLM
Content generation Creation of written, visual or multimedia content An e-commerce business creates blog posts with images tailored to its brand Jasper AI, Copy.ai, Canva, Midjourney, Dall-E, Frase.io
Data analysis Identifying patterns and key data to automate and optimize marketing processes A consultancy wants to identify business opportunities in its communications and CRM HubSpot, Optimove, Pardot
Customer interaction Automating customer interaction through data analysis and content generation An SME needs chatbot support that answers its customers' questions instantly to close more sales Brevo, Tidio, Intercom
*Versatile AI is also used to generate content, analyze data, and automate processes, but it does not specifically focus on these uses.

Benefits of AI in digital marketing campaigns
It is clear that generative AI is primarily used in marketing and sales ( 34% according to McKinsey ), specifically when it comes to creating content and offering personalized experiences.