Short-form video is shot or cropped vertically, in portrait mode, not landscape mode.
Posted: Thu Jan 02, 2025 10:21 am
Ideally, you should be on at least two platforms – but always consider the balance of resources and time. Here are some of the benefits of each platform that may differ:
If your primary goal is to increase reach , you should focus on TikTok .
If your primary goal is to increase sales , you should focus on Reels .
If your primary goal is to increase brand awareness and engagement , you should focus on YouTube Shorts .
Short Form Video Formats
Video ratios for TikTok and Reels are 9:16 (vertical video) , 1:1 (square) , or 16:9 (horizontal video) . The minimum recommended resolution is 540 x 960 pixels, 640 x 640 pixels, or 960 x 540 pixels.
The upload size for Instagram video and Reels is 1080×1920 pixels and the ratio is 9:16. (The ratio in IG feed is 4:5.)
For YouTube videos and YouTube Shorts costa rica telegram data the video size is 1080 x 1920 pixels and the ratio is 9:16.
Reasons to Use Short-Form Video
Let's take a look at the reasons why you can boost your brand using short-form video:
Increases engagement and reach: Every video you upload is a chance to best engage with your audience and reach new people.
Easy to create: Short-form content can be created quickly and easily, even with your smartphone.
Connects with the community: You can build your content around your audience’s questions, as big brands like Home Depot do. By monitoring the questions people are asking on social media or in chatbots, you can create content that answers those questions and anticipate future questions.
Increases brand awareness and authority: A great video can do a lot for your brand, especially if it gets engagement and shares. Video content can also help you establish yourself as an authority in a particular niche, so that when people want to learn about it, your brand is the go-to.
Long Content with Short Appeal
Short-form video is a great way to attract and drive people to your long-form content, ultimately leading to conversions.
If your primary goal is to increase reach , you should focus on TikTok .
If your primary goal is to increase sales , you should focus on Reels .
If your primary goal is to increase brand awareness and engagement , you should focus on YouTube Shorts .
Short Form Video Formats
Video ratios for TikTok and Reels are 9:16 (vertical video) , 1:1 (square) , or 16:9 (horizontal video) . The minimum recommended resolution is 540 x 960 pixels, 640 x 640 pixels, or 960 x 540 pixels.
The upload size for Instagram video and Reels is 1080×1920 pixels and the ratio is 9:16. (The ratio in IG feed is 4:5.)
For YouTube videos and YouTube Shorts costa rica telegram data the video size is 1080 x 1920 pixels and the ratio is 9:16.
Reasons to Use Short-Form Video
Let's take a look at the reasons why you can boost your brand using short-form video:
Increases engagement and reach: Every video you upload is a chance to best engage with your audience and reach new people.
Easy to create: Short-form content can be created quickly and easily, even with your smartphone.
Connects with the community: You can build your content around your audience’s questions, as big brands like Home Depot do. By monitoring the questions people are asking on social media or in chatbots, you can create content that answers those questions and anticipate future questions.
Increases brand awareness and authority: A great video can do a lot for your brand, especially if it gets engagement and shares. Video content can also help you establish yourself as an authority in a particular niche, so that when people want to learn about it, your brand is the go-to.
Long Content with Short Appeal
Short-form video is a great way to attract and drive people to your long-form content, ultimately leading to conversions.