Example of an ecommerce website
Posted: Sat Jan 04, 2025 4:17 am
Sales channel: Miniplant
Miniplanta is an e-commerce website created with Shopify with a differentiated value proposition: the customer takes care of the plant from a young age and receives advice so that it grows healthily.
E-commerce marketplaces
Marketplaces are large-scale e-commerce websites or mobile applications that act as indirect sales channels. They connect buyers and sellers , facilitating transactions on a common platform.
According to data collected by Doofinder , the five marketplaces with the most web traffic in the world are:
In Latin America , Mercado Libre is the leading e-commerce marketplace with 447 million monthly visits, surpassing Amazon (with 249 million visits in this region).
Marketplaces can be an effective way to reach new customers thanks to their high traffic, so they have potential in a digital marketing strategy. However, competition is intense and visibility is conditioned by iran telegram data the algorithm of the external platform. The most efficient option is usually to combine them with other sales channels.
Example of an e-commerce marketplace
Sales Channel - Etsy
Etsy is a marketplace specialising in artistic and artisanal products that exemplifies the use of this sales channel. Both local businesses and individuals can create an account and use it as a virtual point of sale. The platform is financed by commissions on sales.
This category also includes sector-specific marketplaces such as Booking and Expedia, and mobile applications such as Uber.
Google Shopping
Google Shopping is a module that appears in Google search results, so it is strongly linked to marketing strategies based on SEO positioning. It is a product comparison tool that displays a photo, the price and a link to the e-commerce where the product is sold. Therefore, to use this virtual sales channel, it is necessary to connect it to your own e-commerce website.
Just like the main page of a Google search, Google Shopping can display paid ads and free organic results, although the latter hardly guarantee visibility at the moment. To use this channel, you need to register for Google for Retail .
Miniplanta is an e-commerce website created with Shopify with a differentiated value proposition: the customer takes care of the plant from a young age and receives advice so that it grows healthily.
E-commerce marketplaces
Marketplaces are large-scale e-commerce websites or mobile applications that act as indirect sales channels. They connect buyers and sellers , facilitating transactions on a common platform.
According to data collected by Doofinder , the five marketplaces with the most web traffic in the world are:
In Latin America , Mercado Libre is the leading e-commerce marketplace with 447 million monthly visits, surpassing Amazon (with 249 million visits in this region).
Marketplaces can be an effective way to reach new customers thanks to their high traffic, so they have potential in a digital marketing strategy. However, competition is intense and visibility is conditioned by iran telegram data the algorithm of the external platform. The most efficient option is usually to combine them with other sales channels.
Example of an e-commerce marketplace
Sales Channel - Etsy
Etsy is a marketplace specialising in artistic and artisanal products that exemplifies the use of this sales channel. Both local businesses and individuals can create an account and use it as a virtual point of sale. The platform is financed by commissions on sales.
This category also includes sector-specific marketplaces such as Booking and Expedia, and mobile applications such as Uber.
Google Shopping
Google Shopping is a module that appears in Google search results, so it is strongly linked to marketing strategies based on SEO positioning. It is a product comparison tool that displays a photo, the price and a link to the e-commerce where the product is sold. Therefore, to use this virtual sales channel, it is necessary to connect it to your own e-commerce website.
Just like the main page of a Google search, Google Shopping can display paid ads and free organic results, although the latter hardly guarantee visibility at the moment. To use this channel, you need to register for Google for Retail .