10 Marketing Mistakes B2B Companies

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However, as an agency, without knowing your company or knowing exactly what you need, we can give you a few tips on what you shouldn't do if you want your B2B marketing to work. Make Marketing strategy not defined Do the words Marketing Plan ring a bell ? This document is essential for carrying out any marketing strategy.

Without this document, we can ensure the failure of your strategies. As we have already mentioned in some previous posts, B2B marketing is a little more complicated than B2C, since the latter is not aimed qatar telegram data at the end customer. This is why marketing strategies have to be very well defined . Within a marketing plan you must be clear about: Goals KPI's Actions to be taken Channels you will use Who are you addressing?



Budget that you are going to allocate to each action Type of campaigns Etc. Without all this information, your strategies will not get the expected results. Unoptimized website Do you do SEO? Do you have a blog? Is your website responsive (adapts to any type of device)? Are all the links correct? Do you follow a Linkbuilding strategy? Do you take into account the User Experience (UX)?