Review the design and content of the email: Make sure to include a clear and visible call to action (CTA) that invites the recipient to take a specific action without having to search for it. In this case, there is a clear CTA, but you could choose, for example, a more striking color instead of a black button.
Conduct A/B testing . Experimenting with different subject lines not only helps to identify those that maximize opens. In this email marketing campaign, A/B testing should focus on identifying the subject lines that are most consistent with the content of the email, i.e. those that generate the highest click rates.
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To assess the performance of your campaigns, a useful starting point is to compare your CTR to the averages for your industry and region . Platforms like Brevo occasionally produce studies on their users' email marketing metrics. Here's the average CTR across all industries as reported in three recent reports:
3.96 % ( Short )
2% ( Constant Contact )
2.89% ( GetResponse )
These figures vary slightly because the user profile of the different email marketing tools is not always the same. In addition, the click rate is influenced by various factors, such as the maturity of your email marketing strategies and the particularities of your target audience.
The average CTR per country
Geographic segmentation is crucial in japan telegram data email marketing campaigns. The average click-through rate can increase by up to seven times depending on the recipient's country.
The Email Marketing Benchmarks report , prepared by GetResponse, analyzes a sample of nearly 7 billion emails sent from this platform during 2022. This is the average CTR per country reflected in their data:
Source: Statista with data from GetResponse
Here are some notable data on measuring the average CTR by country:
In GetResponse's country-specific data, Spain has an average CTR of 1.38%, Colombia 1.27%, Mexico 1.19%, and Peru 0.8%. No Spanish-speaking country is above the global average.
Among GetResponse users, South America has one of the lowest average CTRs in the world (1.25%). In contrast, Latin America’s click-through rate in Brevo’s report is 3.29%, second only to the EMEA region (Europe, Middle East, and Africa).
Asia is one of the continents with the worst average CTR in both reports. According to Brevo data, the APAC region (Asia Pacific) has the worst average CTR, at 2.83%.
The GetResponse report also collects data on CTOR .
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