Before we talk about the Advantages of a Digital Marketing Consultancy , we would like to ask you 2 questions:
1. You already know that companies that do not invest in Digital Marketing have their days numbered, right?
2. Have you ever stopped to think about how many sales a company loses by not having an adequate positioning on Social Media?
Young people, adults and seniors… According to a 2022 Opinion Box survey, 61% of Brazilians buy more online than in physical stores.
Everyone has surrendered to the ease and benefits of buying online, and the question that remains is: is your company prepared to sell online?
Sell online
Sell online
What are the main difficulties in selling online?
A common mistake made by many companies is not giving the necessary importance to Digital Marketing.
In many cases, they believe that only 1 person will be able to handle the Digital Marketing sector.
To do a job well, you need a professional with experience in Design, a Journalist to Produce Texts for social networks and Blogs, someone with experience in Planning, an SEO specialist to get a website or online store on the first page of Google, a Social Media to publish and interact with users on Social Networks, 1 photographer to take photos and make humanized videos, and also a person responsible for sponsored ads.
The Biggest Mistake of Those Who Want to Sell with Digital Marketing
Without an in-depth analysis, we identified the need for 7 professionals to form a Digital Marketing Team, where each one is a specialist in their respective area.
Given this backdrop, do you believe that just 1 person (no matter how experienced) can perform the tasks of 7 professionals with excellence?
After working for many years managing teams, and also as CEO of a Digital Marketing Agency, I realize that the more tasks a professional takes on, the lower the results will be in each activity.
And this is precisely the main error we see in most companies that are starting to sell online.
Although it is necessary to reduce costs in a company, when we delegate all the responsibility for Digital Marketing to just 1 person, they will probably become overloaded and will deliver results well below what they could if they focused on just 1 or 2 tasks.
Digital results
Digital results
Why are ads on Google, Facebook and Instagram not generating results?
I have heard many reports of people who invest in Sponsored Ads and do not get good results, and for this reason, they report that digital marketing does not produce results, and they are disbelieving in the potential of this incredible strategy.
But between us, do you believe that 1 person alone will be able to do:
The design of your social networks;
Produce better texts than a journalist;
Monitor and respond to people who interact on your social networks;
Take better photos than a professional photographer;
Perform optimizations to place a website on the first page of Google;
Make good plans in the midst of so many tasks;
And still manage ads on Google Ads, Instagram and Facebook Ads with quality?
Unfortunately, the answer is no .
And this is the main reason why many companies invest in azerbaijan phone number data advertising and do not have good results.
Making a simple analogy using football as an example, it is like expecting the person to take the corner kick, go to the area to score the goal, and then return to their field to act as goalkeeper. In other words, it is impossible to have an excellent result in this case, and it will be common to have a poor result when all of your company's digital marketing depends on just 1 person.
After understanding the main reason why companies fail to achieve good results with Digital Marketing, I believe that you are now aware that if you want good results, you need a complete Digital Marketing team.
4 Reasons Why You Should Invest in a Complete Digital Marketing Team
1. With a specialist in each area, each sector will present better results;
2. If an area is having problems, you can specifically guide, train and correct only the sector with problems;
3. Using 1 specialist in each area, your sales will increase;
4. Through meetings with the entire team, you will be able to build solid strategies for sustainable growth.
A complete team will certainly guarantee you better results, but a very important detail that you cannot forget is: who will manage this team?
In our Digital Marketing Course, it is common to see entrepreneurs seeking to understand how digital marketing works in order to recruit and manage a digital marketing team. Therefore, either you specialize in this area to manage a team and leave your other activities aside, or you hire a Digital Marketing Manager.
Having a Digital Marketing Manager and an experienced team will always be the best alternative for your company, however, do you have the financial resources for this?
For small and medium-sized companies, it is usually financially unfeasible to maintain a team of this size, as the monthly costs for a full team can easily exceed R$15,000.
It is at this point that many companies realize the advantages of hiring a Digital Marketing Agency, outsourcing 100% of their operations, hiring a Digital Marketing Consultancy, or a Digital Marketing Mentorship .