Digital marketing success stories: Digital Academy students
Posted: Sat Jan 04, 2025 5:13 am
In a promising market, successful cases in digital marketing can be seen frequently.
As long as your strategies are implemented in an integrated manner.
Research proves its strength. In 2017, the digital commerce market generated R$112.2 billion. A significant increase of 20% compared to 2016.
The growth is also seen in the number of consumers: 27.4 million people purchased online. Of this total, 4.5 million did so for the first time. This represents an increase of 7.6% compared to the first half of 2017.
The data comes from the 38th Webshoppers, carried out by Ebit/Nielsen, considered the most credible study on Brazilian virtual commerce, as well as the main reference for professionals in the segment.
Smartphones are major drivers in this scenario, in addition to the growth in internet access.
Also according to the report, in the first six months of 2018, there was a 41% increase in the volume of orders via mobile devices.
“Brazilian consumers have definitely adopted smartphones to make purchases in e-commerce,” analyzes the head of Ebit/Nielsen intelligence, Keine Monteiro.
Although the first half of the year was unstable in terms of the Brazilian economic situation, e-commerce stands out again.
Its results followed Ebit's forecast, registering 12.1% nominal growth in the period, reaching revenue of R$23.6 billion.
Google Ads Course Professor Helton Magalhães
The opinion of Helton Magalhães, founder of Academia Digital, on success stories.
How to obtain successful cases and stand out in the market?
And the B2B market is also promising in this sense. The study 'Status of B2B Marketing in Brazil', carried out by Intelligenzia, showed that digital marketing has become one of the main resources in generating more opportunities.
Interestingly, the number of interviewees who stated that their companies clearly understand the steps to implement digital marketing in the organization was only 52.9% (2017).
In this edition of the survey, an evolution is noted. The number rose to 68.4% (2018).
One highlight is the fact that the majority of participants (67.5%) cite the development of a strategy for attracting and managing qualified leads as the focus of this year's investments.
“The development of rich content that is more targeted bahamas phone number data to the prospect’s demands, which appears in second place among the investment focuses for 2018, being cited by 54.5% of the survey participants, reinforces the conclusion that marketing continues to be heavily used in generating new business”, reveals the Intelligenzia survey.
Digital marketing specialist Helton Magalhães explains that understanding digital marketing in a broad way is extremely necessary to obtain effective results in the area.
Although there are still stigmas that working with digital marketing only involves social media and does not require acquiring knowledge for this, the fact is that successful digital marketing cases encompass several platforms, tools, campuses of operation, studies for continuous improvement, in addition to always being aware of the accelerated changes in this market.
“The strategies are integrated. To obtain satisfactory results, it is not enough to simply understand Google AdWords or Facebook Ads, for example. You need to go further. Have knowledge of everything from personas and archetypes to the most advanced resources,” he summarizes.
“Professionals who have substantial training will certainly gain better commercial opportunities,” explains the professor.
Success stories in digital marketing
The 38th Webshoppers report points out that to keep up with the growth of online retail, it is important to be prepared for new consumer trends. This reality was noticed by Helton a few years ago.
With vast experience in the area, he founded Academia Digital, in Curitiba (PR), after noticing the great demand for qualified professionals, given the difficulty that entrepreneurs had in finding them.
“Before the Digital Academy, there were only short-term Digital Marketing Courses in the city (from three days to one week). We revolutionized the market in the capital of Paraná by implementing the first long-term in-person Digital Marketing course focused on Training Digital Marketing Managers,” explains Helton, who teaches the course.
“There is a demand for qualified professionals and, therefore, a need for training in the area.”, points out the professor.
The Digital Marketing Management course, which lasts two and a half months, trains students to manage a digital marketing department.
There are 15 strategies focused on practice. Since its launch, digital marketing success stories have been frequent among former students or even students during the course.
Stories like that of Eraildes da Silva are common in classrooms, as well as in testimonials on Academia Digital's social media .
Check out some of the many successful digital marketing cases from Digital Academy students:
1. Module connectivity
“My intention was to expand my knowledge to improve strategic thinking in my activities. In terms of results, I was able to feel an improvement in the content I generate: it flows more naturally and with greater quality. I took the course precisely because of the connectivity. We are an Integrated Communications Agency with 26 years in the market, and we have been successful with digital marketing. It is an area that we started working in recently, four years ago, but it has shown great potential. The numbers show us constant growth, year after year.”, Jorge Cicarello – Planning Director of the Trade Marketing agency.
2. Organization and results
“I found out about Academia Digital through a colleague who had taken the course. I have a communications consultancy and work directly with clients. One of the branches of the agency is digital marketing. There was a need to evolve. At Academia, I learned about new things in the market, especially in the development and organization of digital campaigns. During the course, it was possible to implement actions with clients and improve the company’s marketing. We obtained new contacts, clients and opportunities. The applicability of the organization was fundamental.
Many people say that journalism is over, but it is quite the opposite. It has simply changed and is now digital. However, it is necessary to understand the strategies. Knowing how to write a text does not change. The tools have changed with the online world. That is why it is important for professionals in the communications field to train themselves with the Digital Academy course”, Angelo Binder, journalist.
As long as your strategies are implemented in an integrated manner.
Research proves its strength. In 2017, the digital commerce market generated R$112.2 billion. A significant increase of 20% compared to 2016.
The growth is also seen in the number of consumers: 27.4 million people purchased online. Of this total, 4.5 million did so for the first time. This represents an increase of 7.6% compared to the first half of 2017.
The data comes from the 38th Webshoppers, carried out by Ebit/Nielsen, considered the most credible study on Brazilian virtual commerce, as well as the main reference for professionals in the segment.
Smartphones are major drivers in this scenario, in addition to the growth in internet access.
Also according to the report, in the first six months of 2018, there was a 41% increase in the volume of orders via mobile devices.
“Brazilian consumers have definitely adopted smartphones to make purchases in e-commerce,” analyzes the head of Ebit/Nielsen intelligence, Keine Monteiro.
Although the first half of the year was unstable in terms of the Brazilian economic situation, e-commerce stands out again.
Its results followed Ebit's forecast, registering 12.1% nominal growth in the period, reaching revenue of R$23.6 billion.
Google Ads Course Professor Helton Magalhães
The opinion of Helton Magalhães, founder of Academia Digital, on success stories.
How to obtain successful cases and stand out in the market?
And the B2B market is also promising in this sense. The study 'Status of B2B Marketing in Brazil', carried out by Intelligenzia, showed that digital marketing has become one of the main resources in generating more opportunities.
Interestingly, the number of interviewees who stated that their companies clearly understand the steps to implement digital marketing in the organization was only 52.9% (2017).
In this edition of the survey, an evolution is noted. The number rose to 68.4% (2018).
One highlight is the fact that the majority of participants (67.5%) cite the development of a strategy for attracting and managing qualified leads as the focus of this year's investments.
“The development of rich content that is more targeted bahamas phone number data to the prospect’s demands, which appears in second place among the investment focuses for 2018, being cited by 54.5% of the survey participants, reinforces the conclusion that marketing continues to be heavily used in generating new business”, reveals the Intelligenzia survey.
Digital marketing specialist Helton Magalhães explains that understanding digital marketing in a broad way is extremely necessary to obtain effective results in the area.
Although there are still stigmas that working with digital marketing only involves social media and does not require acquiring knowledge for this, the fact is that successful digital marketing cases encompass several platforms, tools, campuses of operation, studies for continuous improvement, in addition to always being aware of the accelerated changes in this market.
“The strategies are integrated. To obtain satisfactory results, it is not enough to simply understand Google AdWords or Facebook Ads, for example. You need to go further. Have knowledge of everything from personas and archetypes to the most advanced resources,” he summarizes.
“Professionals who have substantial training will certainly gain better commercial opportunities,” explains the professor.
Success stories in digital marketing
The 38th Webshoppers report points out that to keep up with the growth of online retail, it is important to be prepared for new consumer trends. This reality was noticed by Helton a few years ago.
With vast experience in the area, he founded Academia Digital, in Curitiba (PR), after noticing the great demand for qualified professionals, given the difficulty that entrepreneurs had in finding them.
“Before the Digital Academy, there were only short-term Digital Marketing Courses in the city (from three days to one week). We revolutionized the market in the capital of Paraná by implementing the first long-term in-person Digital Marketing course focused on Training Digital Marketing Managers,” explains Helton, who teaches the course.
“There is a demand for qualified professionals and, therefore, a need for training in the area.”, points out the professor.
The Digital Marketing Management course, which lasts two and a half months, trains students to manage a digital marketing department.
There are 15 strategies focused on practice. Since its launch, digital marketing success stories have been frequent among former students or even students during the course.
Stories like that of Eraildes da Silva are common in classrooms, as well as in testimonials on Academia Digital's social media .
Check out some of the many successful digital marketing cases from Digital Academy students:
1. Module connectivity
“My intention was to expand my knowledge to improve strategic thinking in my activities. In terms of results, I was able to feel an improvement in the content I generate: it flows more naturally and with greater quality. I took the course precisely because of the connectivity. We are an Integrated Communications Agency with 26 years in the market, and we have been successful with digital marketing. It is an area that we started working in recently, four years ago, but it has shown great potential. The numbers show us constant growth, year after year.”, Jorge Cicarello – Planning Director of the Trade Marketing agency.
2. Organization and results
“I found out about Academia Digital through a colleague who had taken the course. I have a communications consultancy and work directly with clients. One of the branches of the agency is digital marketing. There was a need to evolve. At Academia, I learned about new things in the market, especially in the development and organization of digital campaigns. During the course, it was possible to implement actions with clients and improve the company’s marketing. We obtained new contacts, clients and opportunities. The applicability of the organization was fundamental.
Many people say that journalism is over, but it is quite the opposite. It has simply changed and is now digital. However, it is necessary to understand the strategies. Knowing how to write a text does not change. The tools have changed with the online world. That is why it is important for professionals in the communications field to train themselves with the Digital Academy course”, Angelo Binder, journalist.