How B2B E-commerce Sites Can Successfully Use SEO
Posted: Sun Jan 05, 2025 6:57 am
What do big potatoes covered in dirt, red vine-ripened tomatoes, green beans as long as your forearm and search engine optimization have in common?
There are subtle differences, of course. For a start, the first three items on that list all grow beautifully in horse manure; the last one, not so much. Instead, SEO flourishes when you apply strategy — specifically, a strategy which panders to Google's overarching algorithm.
Oh yes, that golden child of Page and paytm database Brin illuminates the land of e-commerce like the sun shining on a summer garden. When it changes its methodology, everyone notices — including business-to-business (B2B) companies engaged in search engine optimization (SEO). In 2018, 61% of surveyed businesses said that changes to Google's search algorithm were at the top of their list of marketing concerns.
Infographic about leading B2B content marketing challenges. Source: Statista
Given Google's unpredictable nature and your limited time, it seems prudent to concentrate on SEO techniques that last years. If you're ready to say goodbye to keyword stuffing and hello to a set of techniques that will help you beat your peers in the B2B marketplace, you've come to the right place.
B2B E-commerce vs B2C E-commerce SEO: What are the Differences?
Modern B2B e-commerce is all about sleek design, seamless user experiences, instant customer service and SEO. Take Knobs.co's site, for example — elegant, easy to navigate, and equipped with a handy chatbot.
Knobs.com homepage design
SEO for B2B isn't quite the same as SEO for B2C, though. The main difference? Your audience. SEO for B2C uses a completely different type of content marketing, for instance. B2C purchases tend to be lower risk — most consumers won't buy anything more expensive than a washing machine online — and involve one, or maybe two decision-makers.
B2B purchases are far higher risk and usually require multi-person collaboration. Sometimes there are committees involved. If you deal with complex sales, you know what we mean — months-long waiting periods, meetings, negotiations and contracts as thick as butcher's blocks. Possibly even lawyers.
Content marketing for B2B is less concerned about Google rank than it is about value. It has to deliver accurate information in a digestible form. In an ideal world, your content would come top of the Google heap, and it would also be the most data-rich prose available to your potential buyer.
Here are four other ways organic SEO for B2B companies differs from B2C SEO:
There are subtle differences, of course. For a start, the first three items on that list all grow beautifully in horse manure; the last one, not so much. Instead, SEO flourishes when you apply strategy — specifically, a strategy which panders to Google's overarching algorithm.
Oh yes, that golden child of Page and paytm database Brin illuminates the land of e-commerce like the sun shining on a summer garden. When it changes its methodology, everyone notices — including business-to-business (B2B) companies engaged in search engine optimization (SEO). In 2018, 61% of surveyed businesses said that changes to Google's search algorithm were at the top of their list of marketing concerns.
Infographic about leading B2B content marketing challenges. Source: Statista
Given Google's unpredictable nature and your limited time, it seems prudent to concentrate on SEO techniques that last years. If you're ready to say goodbye to keyword stuffing and hello to a set of techniques that will help you beat your peers in the B2B marketplace, you've come to the right place.
B2B E-commerce vs B2C E-commerce SEO: What are the Differences?
Modern B2B e-commerce is all about sleek design, seamless user experiences, instant customer service and SEO. Take Knobs.co's site, for example — elegant, easy to navigate, and equipped with a handy chatbot.
Knobs.com homepage design
SEO for B2B isn't quite the same as SEO for B2C, though. The main difference? Your audience. SEO for B2C uses a completely different type of content marketing, for instance. B2C purchases tend to be lower risk — most consumers won't buy anything more expensive than a washing machine online — and involve one, or maybe two decision-makers.
B2B purchases are far higher risk and usually require multi-person collaboration. Sometimes there are committees involved. If you deal with complex sales, you know what we mean — months-long waiting periods, meetings, negotiations and contracts as thick as butcher's blocks. Possibly even lawyers.
Content marketing for B2B is less concerned about Google rank than it is about value. It has to deliver accurate information in a digestible form. In an ideal world, your content would come top of the Google heap, and it would also be the most data-rich prose available to your potential buyer.
Here are four other ways organic SEO for B2B companies differs from B2C SEO: