The first 30 days of product usage can make or break whether or not a consumer comes back — and you only have one chance to make a first impression.
“In order to have an effective onboarding, you need to first understand how your users are engaging with the product,” says Guido Bartolacci. “How are they utilizing it in their day-to-day life? What questions are being frequently received by your customer service representatives?”
Knowing these questions will help you better understand what aspects of your product are confusing to your consumers and identify ways to best solve those needs.
HubSpot is a great example of a tool that makes it easy to vnpay database understand their user interface and provides a comprehensive onboarding. Whether it’s on their CRM or the HubSpot Academy, HubSpot consistently provides tutorial-based introductions to the platform.
User Experience
Your user experience doesn’t end at onboarding. You need to build a product that is intuitive to your customers well after the aid of your initial tutorial wears off. Oftentimes, this involves looking at case studies and doing some extra desk research to see how useful your product actually is. Once you’ve done that, it’s important to continue integrating feedback into your product updates.
“If you have a product that does a really good job of solving for X but it still needs some adjustments on Y, take that feedback and find a way to make Y more intuitive for your consumers,” says Guido Bartolacci.
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