We have selected the 9 main digital marketing strategies that you can implement in your planning, adapt to your company and monitor the results! If you want to know more, continue reading below!
Content
What is it?
1. SEO
2. Content Marketing
3. Social networks
4. Official website
6. Email Marketing
7. Data analysis and metrics
8. Mobile device
9. Paid media
How to do it?
What is it?
Digital marketing is a complex set of strategies, tools and techniques used to promote products, services and the brand itself in the digital environment. To do this, a lot of study, data analysis and monitoring of established metrics are required.
This set of factors is important for companies to remain relevant in the restaurant email list market, and is also one of the factors responsible for increasing a company's sales. Note how companies are present on social media, emails, websites and, increasingly, on mobile apps.
To understand how to do digital marketing, learn about the main strategies currently used, whether to increase conversions, monitor the customer journey , improve brand positioning, create a relationship with your leads and more.
1. SEO
The acronym SEO stands for search engine optimization. If you want to attract organic traffic to your website, SEO is the ideal set of strategies to achieve this goal. Based on quality content, technology and brand authority, when done well, your website will achieve top positions on the world's largest search engine, Google.
You can also use seasonal marketing to create content that is relevant to certain times of the year that are important to your brand, attracting new leads and conversions.
2. Content Marketing
All texts produced for digital channels are created by content marketing, whether for websites, blogs, e-books, social networks, email marketing and more. To produce these materials, you need to consider the quality, language used and adapt it for each digital channel, being relevant to your audience and helping to solve their pain points.
To produce your content, you need to plan, have a persona for personalization, create the content and distribute it on the channels where your audience is. Writers who specialize in digital content need to know SEO and copywriting techniques, as well as a good command of the Portuguese language.
3. Social networks
How many people do you know who aren’t on social media? It’s rare to find someone who isn’t registered on at least one of them, so directing digital marketing strategies can be very beneficial for your company. Invest in strategies to position your brand, attract your audience and, most importantly, to nurture a relationship with your customers.
You can create campaigns and promote your services and products, sell and ensure customer satisfaction. To do so, have an editorial calendar based on the main dates of the year and be active so that your audience can engage with your brand. You can also use paid media to promote your brand to a targeted audience, increasing traffic and conversions.
4. Official website
Having a website for your brand is essential for your customers to learn more about your company, get in touch, buy your products or hire your services. Take care with the web design, so that it is attractive, but also easy for users to navigate.
Notice how you search for company websites when you are interested in a product and how the ease of navigation influences your desire to stay on that website for longer. In addition, have a blog to increase your brand's authority and post content that is relevant to your audience and that is consistent with your brand.
6. Email Marketing
Email marketing is one of the best strategies for those who want to create a personalized and direct connection with their consumers. Through this technique, you can increase your conversions, whether by sending a discount coupon, humorous messages to recover abandoned carts, nurturing a relationship with your customer by sending rich materials, and more.
To make the most of this strategy, you need to create good campaigns and follow good practices to avoid spam or unsubscribing your customers. There are email marketing companies, such as Mailbiz, that have great tools to increase your conversions, such as Jornadas to turn abandoned carts into sales!
