Climate change, the coronavirus pandemic, the war in Ukraine

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In recent times, we have been experiencing one crisis after another, and this inevitably also affects influencer marketing.

In 2023, influencers will have to be a transformative force beyond influencing (and nothing more) their followers. Their role will be that of agents of change and they will be able to bring about first-rate changes in their followers.

3. Recycling content
Organic reach on social media has been on a israel phone number data downward spiral for some time now, and even influencers with a large number of followers are no guarantee of success in influencer marketing campaigns.

Brands must therefore choose influencers whose strong point is creativity, support them with paid advertising to boost their content and create products with them in tandem.

A relatively easy way to gain visibility on social media is to launch cross-media campaigns with repurposed content. TikTok videos can, for example, be easily and successfully metamorphosed into Instagram Reels. And content that makes its way onto Instagram can successfully migrate to Pinterest.

4. Long-term relationships
Maintaining long-term relationships with influencers will be absolutely vital for businesses in 2023. Over the next twelve months, brands will need to say goodbye to one-off campaigns in favor of building long-term relationships with creators.