For the best results with your email campaign

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all of your emails should be personalized! Tailor your emails around your prospects actions, behaviors and interests. And when they have questions about something that you're offering, make sure they're directed to the right person in your organization. Selecting the right representative for every question can make a good impression on your prospect, which will ultimately guide them through the final stages of the funnel and make your company stand out as someone who exceeds their expectations. If you want to connect with your prospect and build a lasting relationship you need to break the stereotype and show that you truly care about their business.

Get Permission
Before you start rapidly sending out a series of emails consider advertising database how this could scare your leads away. With permission marketing you can start delivering anticipated, personalized emails that will resonate with your recipient. With permission marketing you reach your lead in a whole new way. Instead of just delivering information you earn the right to entice your readers overtime. Permission marketing understands that your lead isn't ready to rush things but they need a series of emails tailored to every need.

Think of permission marketing to be a little like dating. You don't just ask your lead to be your girlfriend on the first date! You earn this right overtime. Good things come to those who wait, or who are patient and cautious but still motivated to see results.

Harness the Power of Smarketing
If you are unfamiliar with the term smarketing, it is the process of aligning your marketing and sales teams. If you are generating leads but your sales team isn't there to follow up, your email marketing efforts will be a waste of your time. Since your sales team are the ones who are connecting with your leads they should know the background of information of what your leads are downloading. This will allow for your sales team to get personal and have an understanding of their interests and needs.

We have found that putting smarketing to the test has increased our number of leads and conversions. Need help getting started with smarketing? Check out this post from our friends at HubSpot.

In essence lead nurturing has been highly beneficial to our success and as a result we have seen an increase in our conversion rate! How do you plan on implementing these tips?