Boost your online visibility with strategic AI SEO tools
Posted: Mon Jan 06, 2025 4:04 am
Whether you’re asking AI to help you create content or do any other SEO task, question the result: Is it useful? Is it high-quality? Does it follow Google’s guidelines? If the answer to any of these questions is no, make changes until the answer is yes.
For further reading: The best AI tools for copywriting in 2023.
AI in SEO: What Does the Future Hold?
According to a McKinsey survey, the most commonly reported uses of generative AI tools are in marketing and sales.
And as Ana Camarena , Head of Content Writing at Semrush, points out , marketers who exercise careful judgment when using AI SEO tools will reap the greatest benefits:
“It’s important to know how to use AI,” she said. “But I think what’s key is knowing what not to use it for. AI—and, more specifically, ChatGPT—is not the answer to everything SEO-related. Even though some vietnam telegram data marketers consider it that way.
For example: When using ChatGPT for keyword research, it’s common to get incorrect search volumes or zero-volume keywords (it’s a much better idea to use our Keyword Magic tool). When using it to write articles, you’re likely to get factually incorrect content that doesn’t follow Google’s EEAT guidelines and doesn’t satisfy search intent.
The result?
AI should not replace SEOs, content marketers, and skilled writers.
AI tools for SEO can definitely support your optimization efforts. But ultimately, humans still need to be involved to bring experience, expertise, authority, and trust (the “EEATs” Camarena mentions above) to the page.
Lindley sums up the situation:
Every marketing team has different needs. The AI software that works for one person may not work for you. And that’s totally okay.
Learn how to build your strategic SEO tech stack with our guides to the best AI-powered tools:
For further reading: The best AI tools for copywriting in 2023.
AI in SEO: What Does the Future Hold?
According to a McKinsey survey, the most commonly reported uses of generative AI tools are in marketing and sales.
And as Ana Camarena , Head of Content Writing at Semrush, points out , marketers who exercise careful judgment when using AI SEO tools will reap the greatest benefits:
“It’s important to know how to use AI,” she said. “But I think what’s key is knowing what not to use it for. AI—and, more specifically, ChatGPT—is not the answer to everything SEO-related. Even though some vietnam telegram data marketers consider it that way.
For example: When using ChatGPT for keyword research, it’s common to get incorrect search volumes or zero-volume keywords (it’s a much better idea to use our Keyword Magic tool). When using it to write articles, you’re likely to get factually incorrect content that doesn’t follow Google’s EEAT guidelines and doesn’t satisfy search intent.
The result?
AI should not replace SEOs, content marketers, and skilled writers.
AI tools for SEO can definitely support your optimization efforts. But ultimately, humans still need to be involved to bring experience, expertise, authority, and trust (the “EEATs” Camarena mentions above) to the page.
Lindley sums up the situation:
Every marketing team has different needs. The AI software that works for one person may not work for you. And that’s totally okay.
Learn how to build your strategic SEO tech stack with our guides to the best AI-powered tools: