What are the advantages of linking GA4 with the GSC?
Posted: Mon Jan 06, 2025 5:43 am
A big advantage of Google products is that they work seamlessly with each other! You could also create a GSC link in Universal Analytics – the predecessor to GA4.
The general advantage of linking both tools is that the data from Google search, such as keywords and landing pages, are also available in Google Analytics after the link. Overall, this means more data in one place - and more data is always good!
What is needed for successful linking?
In order to successfully connect the two tools, you should be logged in with your Google account and have access to both tools. You need admin rights for both properties, i.e. both GA4 and GSC.
If you can tick these requirements, nothing stands in your way!
How to link GA4 with the GSC – step by step
Linking the two tools doesn't take much time and can be qatar whatsapp resource done in just a few steps. To get started right away, it's best to log in to both tools using the same Google account.
1. Settings
First, open Google Analytics 4 and go to “Administration”. Go to the “Product Links” section. Then click on “Search Console Link” at the bottom.
You will now be taken to the page where the links to the GSC are listed. If there is no link yet, the overview should be empty.
Click on the blue “Link” button to start the process.
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2. Select the property
A new screen will open in which you first click on the “Select accounts” button. You will then see all the GSC properties that you have access to with your Google account. In the overview, select the property that you want to link to GA4 and confirm by clicking on “Confirm”.
3. Selecting the data stream
Now you have to choose a GA4 data stream that you want to connect the GSC property to. Simply click on the data stream in the overview and confirm the selection by clicking on “Select”. The data stream is usually your website - but can of course also be an app or something similar.
4. Confirmation of the link
Now you're almost done!
In the last step, you'll get a short overview of the selected connection. Is everything OK here? Then click on "Send" and the connection is set up. This will be confirmed again with a success message.
The general advantage of linking both tools is that the data from Google search, such as keywords and landing pages, are also available in Google Analytics after the link. Overall, this means more data in one place - and more data is always good!
What is needed for successful linking?
In order to successfully connect the two tools, you should be logged in with your Google account and have access to both tools. You need admin rights for both properties, i.e. both GA4 and GSC.
If you can tick these requirements, nothing stands in your way!
How to link GA4 with the GSC – step by step
Linking the two tools doesn't take much time and can be qatar whatsapp resource done in just a few steps. To get started right away, it's best to log in to both tools using the same Google account.
1. Settings
First, open Google Analytics 4 and go to “Administration”. Go to the “Product Links” section. Then click on “Search Console Link” at the bottom.
You will now be taken to the page where the links to the GSC are listed. If there is no link yet, the overview should be empty.
Click on the blue “Link” button to start the process.
Do you find the article interesting? Receive new articles in the newsletter.
Full name
Please type your name.
E-mail address*
Please type in your email.
Please confirm your registration.*
Submit
2. Select the property
A new screen will open in which you first click on the “Select accounts” button. You will then see all the GSC properties that you have access to with your Google account. In the overview, select the property that you want to link to GA4 and confirm by clicking on “Confirm”.
3. Selecting the data stream
Now you have to choose a GA4 data stream that you want to connect the GSC property to. Simply click on the data stream in the overview and confirm the selection by clicking on “Select”. The data stream is usually your website - but can of course also be an app or something similar.
4. Confirmation of the link
Now you're almost done!
In the last step, you'll get a short overview of the selected connection. Is everything OK here? Then click on "Send" and the connection is set up. This will be confirmed again with a success message.