The legality of email marketing in different nations
Australia
Canada
European Union
USA
The legality of email marketing in different nations
However, there are certain nations or continental blocks where you do need to know or take into account different aspects of the legality of email marketing before you begin to carry out any commercial activity.
Through Mittum we give you a little more details about the legality transportation email list email marketing in different latitudes and time zones of planet Earth:
Australia
The Australian SPAM Act of 2003 is enforced by the Australian Communications and Media Authority , known as the ACMA and understood as the national authority on media and communications matters.
The Australian SPAM Act defines the terms of how businesses must handle emails and their associated data, and how unsubscribe functions must be handled for commercial newsletters.
Canada
In Canada, there is the CASL , understood as "CANADA ANTI-SPAM LAW" or "Canada's anti-SPAM law", which came into effect on July 1, 2014.
CASL requires that all brands explicitly mark subscription and cancellation options.
European Union
In 2002, the European Union introduced the Directive on Privacy and Electronic Communications . Article 13 of this directive prohibits the use of personal emails for marketing purposes.
Since then, it has been incorporated into the individual laws of each member state. In the case of the United Kingdom, the directive is incorporated into the “EC Directive” of 2003, and applies to all organizations that send marketing campaigns in any form electronically.
USA
Finally, in the United States, the famous CAN-SPAM Act of 2003 was created , which went through a long process in the congress of that nation in response to the constant complaints of Internet users about the excess of SPAM emails.
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This regulation establishes that a brand or user can be penalized up to $16,000.00 for violating anti-SPAM laws. It was precisely through this regulation that many of the mass email marketing services emerged that are already aligned and structured with the regulations it requires.
It should be noted that the CAN-SPAM ACT was updated with some regulations in 2008, and once again had a global impact. In that year, the functions and role of the “sender of the email”, the “mailing address” and the “person” were regulated and specified; all for a healthy email marketing exercise.
Did you know these regulations, laws and legal aspects of email marketing? Share your opinion.
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3 Comments
abogadodealmeria on February 25, 2016 at 1:11 am
Very good, the truth is that I had no idea where to start to analyze other states. I already knew about the US because it is inevitable, but not about Canada and Australia. It is a subject that one does not know whether to send to a lawyer specialized in the online world or to do it oneself. An article is appreciated, the legislations are never mentioned in a comparative way and this article is very synthetic.
Martin on November 17, 2016 at 12:49 pm
I know the European regulations well because I have had to study them in depth this year. It is good that more and more regulations are coming out on digital issues that in many cases are not controlled.
Second Chance on August 22, 2017 at 7:00 am
The easiest way to advertise through emails is always to use some method that serves to establish a relationship with the interested person. In Spain, this serves to establish a prior relationship and is enough for us to be able to send emails with advertising since there is already a prior relationship between the two.
