opportunities for the taking?

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Whatever medium you choose, it will be nothing without good content . Beautiful images, creative hooks on current events, a bit of humor, suitable information, you name it. Entrepreneurs rarely realize how much customers like some messages. A regular customer, follower or fan is proud when the store they always visit is in the newspaper or has won a certain prize. It is advisable to think about everything that has been talked about every day. Has there been a nice compliment from a customer, or is there a certain product that sold above expectations? All nice messages to share.

Optics
RTL Lounge spontaneously walks into an optician's shop in Amsterdam. Perfect content!

Tip 4: mobile first
Of course it is important to be found well on the internet. Strangely enough, it is precisely the retailers with a physical sales location that almost never have a smartphone-friendly website. A smartphone is particularly suitable for location-based searches. So if you have a bakery in Delft, you can score well with someone who is in Delft and enters a search query with the word 'Baker' in it on their smartphone. Almost every Dutch person has such a smartphone in their pocket, while almost no retailer does anything with it. Why lower a VAT rate when there are so many wonderful

In my opinion, it comes down to the fact that a malaysia phone data retailer in 2013 should at least have an optimized website for mobile devices with good call-to-actions, such as direct calling, emailing or navigation. After that, you can ask yourself whether there should also be a good desktop website. A responsive design is a good solution, but it is a bit expensive to purchase. A mobile listing with call-to-action buttons can even be created for free , like here.

Once payment options with smartphones are standardized, m-commerce will become incredibly big. This is something retailers really need to prepare for, otherwise they will soon be left behind.

Tip 4
A simple but effective mobile website from yet another optician in Amsterdam.

Tip 5: open a webshop
With its own webshop, a small retailer will not quickly reach a gigantic audience. It is almost impossible to compete with a party like Coolblue. However, it is certainly advisable to start with e-commerce.