Also check out these bonus tips from LinkedIn
Posted: Mon Jan 06, 2025 6:00 am
Use LinkedIn Insights, part of the statistics page on the company page, to get to know your target audience better and increase the relevance of your messages.
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higher. Segmentation is very effective! However, we often see that segmentation is not done because there are too few profile characteristics available. What is the best way to enrich an email marketing database?
The challenge to segment effectively lies in collecting the right profile characteristics. Therefore, think carefully in advance about the characteristics you are going to collect. How do you ensure that you collect enough profile characteristics, so that you can segment and create extra involvement? There are various methods that you can apply.
The registration form
Often, the registration form asks for profile characteristics. You can ask for as many characteristics as you want. On the one hand, you want to ask for few characteristics, so that the threshold malta phone data remains low. On the other hand, you can segment better if you know more about a recipient. Weigh the pros and cons and only choose the profile characteristics that you use for personalization or segmentation. In any case, make sure that your registration form is user-friendly .
Example De Jong Intra
De Jong Intra Vakanties asks for all profile characteristics they need to personalize and segment.
Honda Power Sports also has a sign-up form that allows them to easily segment.
Example Zalando
Zalando tries to keep the threshold as low as possible in a fun way and still ask for an important profile characteristic. By entering your email address and clicking the right button, you register and indicate your gender. Easy for the person registering, but especially very useful for Zalando.
Screen Shot 2013-07-16 at 10.26.37 PMScreen Shot 2013-07-16 at 10.26.06 PM
higher. Segmentation is very effective! However, we often see that segmentation is not done because there are too few profile characteristics available. What is the best way to enrich an email marketing database?
The challenge to segment effectively lies in collecting the right profile characteristics. Therefore, think carefully in advance about the characteristics you are going to collect. How do you ensure that you collect enough profile characteristics, so that you can segment and create extra involvement? There are various methods that you can apply.
The registration form
Often, the registration form asks for profile characteristics. You can ask for as many characteristics as you want. On the one hand, you want to ask for few characteristics, so that the threshold malta phone data remains low. On the other hand, you can segment better if you know more about a recipient. Weigh the pros and cons and only choose the profile characteristics that you use for personalization or segmentation. In any case, make sure that your registration form is user-friendly .
Example De Jong Intra
De Jong Intra Vakanties asks for all profile characteristics they need to personalize and segment.
Honda Power Sports also has a sign-up form that allows them to easily segment.
Example Zalando
Zalando tries to keep the threshold as low as possible in a fun way and still ask for an important profile characteristic. By entering your email address and clicking the right button, you register and indicate your gender. Easy for the person registering, but especially very useful for Zalando.