My definition of SEO
Posted: Mon Jan 06, 2025 6:05 am
“Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”
SEO is dead
Changes at Google
A major reason for the extinction of SEO in its current form is that Google changes its algorithm regularly, which changes the focus of SEO. Add to that the ever-changing behavior of the consumer and SEO must continue to fight for its right to exist.
For example, consumers increasingly use various digital sources to find information. For companies it is therefore becoming increasingly important to make these possible online ' touch points ' visible and to be 'findable' with relevant content, where their target group is. Hence my plea for effort instead of engine within SEO.
SEO stands for Search Effort Optimization and its aim is to design and optimize information in such a way that this information can be found in the appropriate place(s) on the internet, in line with the search intensity or information requirement.
SEO, the basics
Despite the evolution that SEO is going mexico phone data through, it is frightening to see that many websites still do not meet the basic requirements of SEO in its classic form, such as a decent title and meta description . Just type 'site:werk.nl' into Google.nl and you will immediately see that no one has thought about communicating via search results. Especially at web design agencies it is still noticeable that people are more concerned with 'the picture' than with the website as a means of communication. A website must have a clear structure in which it is possible to make information in all its forms findable for the target group and search engines.
Marketing campaigns are not effective enough online
I see a similar picture in marketing campaigns that focus heavily on short-term lead generation. It is often forgotten that good marketing leads to search behavior, which can have added value for the duration of the campaign and, if used well, also contributes to the campaign objectives and general findability of the company in the long term.
The basis of many online marketing campaigns still has the same approach as that of our offline competitors, buying visibility and preferably with a certain viral effect. And it can sometimes cost a pretty penny. Although these types of campaigns can be successful, SEO is insufficiently used in this.
Nike just do it.
SEO is dead
Changes at Google
A major reason for the extinction of SEO in its current form is that Google changes its algorithm regularly, which changes the focus of SEO. Add to that the ever-changing behavior of the consumer and SEO must continue to fight for its right to exist.
For example, consumers increasingly use various digital sources to find information. For companies it is therefore becoming increasingly important to make these possible online ' touch points ' visible and to be 'findable' with relevant content, where their target group is. Hence my plea for effort instead of engine within SEO.
SEO stands for Search Effort Optimization and its aim is to design and optimize information in such a way that this information can be found in the appropriate place(s) on the internet, in line with the search intensity or information requirement.
SEO, the basics
Despite the evolution that SEO is going mexico phone data through, it is frightening to see that many websites still do not meet the basic requirements of SEO in its classic form, such as a decent title and meta description . Just type 'site:werk.nl' into Google.nl and you will immediately see that no one has thought about communicating via search results. Especially at web design agencies it is still noticeable that people are more concerned with 'the picture' than with the website as a means of communication. A website must have a clear structure in which it is possible to make information in all its forms findable for the target group and search engines.
Marketing campaigns are not effective enough online
I see a similar picture in marketing campaigns that focus heavily on short-term lead generation. It is often forgotten that good marketing leads to search behavior, which can have added value for the duration of the campaign and, if used well, also contributes to the campaign objectives and general findability of the company in the long term.
The basis of many online marketing campaigns still has the same approach as that of our offline competitors, buying visibility and preferably with a certain viral effect. And it can sometimes cost a pretty penny. Although these types of campaigns can be successful, SEO is insufficiently used in this.
Nike just do it.