Email marketing myth: should you really believe everything they say?
Posted: Wed Dec 04, 2024 3:19 am
You've been told, you've been told or you've heard it. There are a number of myths surrounding email marketing – the hard part is believing or daring to break the myth.
Through Mittum we want to share with you some of the ' popular beliefs ' surrounding email marketing. We cannot tell you that they are completely false or completely true, simply current trends and data come to break the status of myth and seek to prove the opposite, but it may not apply in your industry, context or region.
Having said that, we begin by mentioning that:
It is an email marketing myth that the best time to send emails is Thursday after noon.
It is an email marketing myth that consumers are saturated by emails from trusted brands
It is an email marketing myth that the SPAM button is the preferred button for subscribers or consumers.
It is an email marketing myth that the shorter the subject, the better.
It is an email marketing myth that you should not send emails to inactive users after six months.
It is an email marketing myth that the best time to send emails is Thursday after noon.
In fact, 85% of email openings occur a couple of days after being received, so if this rule is followed, it would lead to emails being opened on Saturday, which is not really a high-impact day for email.
It is an email marketing myth that consumers are saturated by emails from trusted brands
60% of consumers receive less than 6 emails a day from trusted brands , so this “statement” ends up being unrealistic.
It is an email marketing myth that the SPAM button is the small business email list preferred button for subscribers or consumers.
You might think that clicking on an email as “ SPAM ” is a regular and constant activity for recipients of an email list. The truth is, 1 in 2000 users or subscribers is concerned about this issue.
What to do to try to get a response from Cold Emails
It is an email marketing myth that the shorter the subject, the better.
This is a changing reality. There is a trend in this area: if the subject line is less than 60 characters, the number of openings increases; if it is more than 70, there is a greater chance of clicks by subscribers.
It is an email marketing myth that you should not send emails to inactive users after six months.
20% of users who open a commercial newsletter during the year do so even after being inactive for 6 months. Throw this myth out the window and re-energize your old subscribers.
Through Mittum we want to share with you some of the ' popular beliefs ' surrounding email marketing. We cannot tell you that they are completely false or completely true, simply current trends and data come to break the status of myth and seek to prove the opposite, but it may not apply in your industry, context or region.
Having said that, we begin by mentioning that:
It is an email marketing myth that the best time to send emails is Thursday after noon.
It is an email marketing myth that consumers are saturated by emails from trusted brands
It is an email marketing myth that the SPAM button is the preferred button for subscribers or consumers.
It is an email marketing myth that the shorter the subject, the better.
It is an email marketing myth that you should not send emails to inactive users after six months.
It is an email marketing myth that the best time to send emails is Thursday after noon.
In fact, 85% of email openings occur a couple of days after being received, so if this rule is followed, it would lead to emails being opened on Saturday, which is not really a high-impact day for email.
It is an email marketing myth that consumers are saturated by emails from trusted brands
60% of consumers receive less than 6 emails a day from trusted brands , so this “statement” ends up being unrealistic.
It is an email marketing myth that the SPAM button is the small business email list preferred button for subscribers or consumers.
You might think that clicking on an email as “ SPAM ” is a regular and constant activity for recipients of an email list. The truth is, 1 in 2000 users or subscribers is concerned about this issue.
What to do to try to get a response from Cold Emails
It is an email marketing myth that the shorter the subject, the better.
This is a changing reality. There is a trend in this area: if the subject line is less than 60 characters, the number of openings increases; if it is more than 70, there is a greater chance of clicks by subscribers.
It is an email marketing myth that you should not send emails to inactive users after six months.
20% of users who open a commercial newsletter during the year do so even after being inactive for 6 months. Throw this myth out the window and re-energize your old subscribers.