The number in the column 'Assisting/last click or direct conversions ' is an important indication of whether a source is more assist (higher than 1.0) or the last interaction before reaching the goal (lower than 1.0). Google has used this metric as an important basis for the online Customer Journey in this visual explanation . If you do not want to use this metric as a snapshot, but constantly and consistently, it is wise to include the variable 'time': how does the key figure develop over time? Also compare it with other sources to get a clear picture of how they relate to each other. Or look at the social media channels among themselves.
In the Analytics report Traffic Sources > Social > Analytics you will find the conversions per social network.
The report where the conversions can be viewed in Google Analytics can be found under Conversions > Multi channel funnels > Assisted Conversions. More information and explanation about the assisted conversions can be found in this blog by one of the experts in this field.
3. Sentiment development
It is not for every brand or company: a reliable representation of the average sentiment of social media messages. There is a certain lower limit of the number of messages required if you want to be able to determine the development of social media sentiment. In addition, most messages can be called neutral, while you want to know which messages about your brand or company are positive or negative (compare the Net Promoter Score ).
Determine for yourself whether there are enough new zealand phone data messages on social media to perform qualitative analyses. With a small number of messages, manual collection is still possible, with larger numbers there are many monitoring packages Sentiment Total: Positive or Negativeavailable on the Dutch and international market, each with different functionalities and pricing .
Every self-respecting monitoring tool has a sentiment functionality: an automatic or manual recognition of positive, negative and neutral messages. A great metric of course: the more positive your brand is written about, the better. You can never start too early with setting up a (search) profile in such a tool and start measuring already. Also before you start with professional use of social media resources or analyzing your social media ROI.
Overall Sentiment - Positive or Negative over time
See how your social media policy impacts overall sentiment. And how this compares over time.
Is the positive/negative ratio improving for your brand or company? Is your reputation strategy on social media paying off? Compare with previous time periods, preferably with the period in which you were not yet actively using social media as a marketing channel.
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