Three examples of shopping center content
Posted: Mon Jan 06, 2025 6:33 am
The most important thing is to first create a good content strategy for your shopping area so that you can work purposefully. Part of this is determining which types of content are relevant for your shopping area and how you can shape this. This is exactly what this article is about. As a starting point, I use the Facebook disk of five by Erwin Meester. This consists of a five-part content division:
Text (20%)
Photos (30%)
Advertisements (10%)
Left (20%)
Videos (20%)
1. Text
For Facebook, text is the meat and fish of the meal. This allows us to state that text has an important function. Facebook therefore places text high in the news overview of your fans. What kind of text is interesting for shopping centres? Think of information that is relevant to people who go shopping in your area, but also information that they cannot or cannot get elsewhere as quickly.
The customer must have a reason to stay engaged with your page. Good content includes, for example: changed opening hours, information about promotions and events, new stores and special offers. A good example of relevant content is the following message from Entre Deux regarding a change in its opening hours:
Between Two 1
Of course it is also effective to respond to current events on Facebook, consumers are sensitive to this. A shopping centre that understands the needs of its customers well is Westfield London . For example, they posted the message below on Easter Sunday and received an explosive increase in likes, reactions and shares.
Westfield London 1
2. Photos
Photos are associated with sweets, desserts, ice nigeria phone data creams in the food pyramid. Your fans like to look at photos in their news feed on Facebook. Everyone knows the expression: “a picture is worth a thousand words”. But why do we still read so many texts and see so few images? Time to change that!
Aim to support texts with images. With images (about 20% of your content) your reach on Facebook is higher, because you have more dynamic content and Facebook is sensitive to this. In addition, your message comes across better, because images immediately attract the attention of readers. Visitors read by scanning and are increasingly less willing to read texts (accurately).
For example, place photos of products, events, promotions, experiences, etc. Show with images who you are and what you stand for as a shopping area. In short: give a look behind the scenes. And focus in particular on the interaction with the consumer. The following three messages from Leeuwarden city , Entre Deux and Westfield London are good examples of this:
Text (20%)
Photos (30%)
Advertisements (10%)
Left (20%)
Videos (20%)
1. Text
For Facebook, text is the meat and fish of the meal. This allows us to state that text has an important function. Facebook therefore places text high in the news overview of your fans. What kind of text is interesting for shopping centres? Think of information that is relevant to people who go shopping in your area, but also information that they cannot or cannot get elsewhere as quickly.
The customer must have a reason to stay engaged with your page. Good content includes, for example: changed opening hours, information about promotions and events, new stores and special offers. A good example of relevant content is the following message from Entre Deux regarding a change in its opening hours:
Between Two 1
Of course it is also effective to respond to current events on Facebook, consumers are sensitive to this. A shopping centre that understands the needs of its customers well is Westfield London . For example, they posted the message below on Easter Sunday and received an explosive increase in likes, reactions and shares.
Westfield London 1
2. Photos
Photos are associated with sweets, desserts, ice nigeria phone data creams in the food pyramid. Your fans like to look at photos in their news feed on Facebook. Everyone knows the expression: “a picture is worth a thousand words”. But why do we still read so many texts and see so few images? Time to change that!
Aim to support texts with images. With images (about 20% of your content) your reach on Facebook is higher, because you have more dynamic content and Facebook is sensitive to this. In addition, your message comes across better, because images immediately attract the attention of readers. Visitors read by scanning and are increasingly less willing to read texts (accurately).
For example, place photos of products, events, promotions, experiences, etc. Show with images who you are and what you stand for as a shopping area. In short: give a look behind the scenes. And focus in particular on the interaction with the consumer. The following three messages from Leeuwarden city , Entre Deux and Westfield London are good examples of this: