And you should know (at least that's how we experience it at Mittum) that we are in a "one to one" or "direct" marketing environment, where the value is proportional to the conversions that your campaign generates.
Within the world of email marketing there is a huge diversity of approaches – from the mere objective of positioning an idea or brand, to promoting a product or service. Therefore, if your campaign has purely commercial purposes, we are going to give you 3 keys to improve response rates and that this eventually becomes a profit for you:
Post Content
The offer, visible and highlighted
The benefits, concise and direct
Calls to action, imperatives
The offer, visible and highlighted
Identity and branding kenya business email list elements are important , but what you want are responses and conversions. Don't stop at including your promotional message prominently in the most visible part.
It can even convey a sense of urgency, such as “limited time offers,” the imminent start of a flash sale, or that your products and services are about to run out.
The benefits, concise and direct
The email or newsletter, by its nature, must summarize in one or two sentences the main benefit - or benefits - of the product or service you seek to sell.
Avoid writing paragraphs and paragraphs of boring information about the “thousands of qualities” that your services and products have (that's what a website, a catalogue, a brochure or any other more extensive material is for).
Calls to action, imperatives
The element that leads us to conversion , finally, is the “CTA” or “Call-To-Action”, which can be an image or a button with the display of an imperative message.
You will find the typical “Buy now”, “Add to cart”, or “Subscribe”, among others. And no wonder, they are easy to understand and tell the user what they should do. Therefore, avoid phrases like “Buy now and find out about the thousands of benefits we have for you”; it is too long and difficult to remember. We recommend limiting yourself to 1 to 3 words.
Three types of Email Marketing campaigns that every brand should know
You should know and remember that the reader, almost always, does not have time to read something that does not provide value or does not lead to immediate action. Take advantage of every letter and space to achieve your goals. You can apply these 3 keys or many others. Which ones would you recommend?
