Search Engines: Google Decides

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Web Performance Score
We define the performance of websites using the Web Performance Score. This score is initially determined by three hard themes: findability, continuation and preference. These hard themes form the most important links within the calculation formula. The seven other soft themes are often where the difference with the competition is made. Schouten en Nelissen is in first position in the ranking despite a smaller number of number 1 positions. This means that SN.nl scores better on the other themes than its competition.

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When we look at all ten themes on which the websites are assessed by the respondents, it appears that this market still lags behind other markets. Many providers score insufficient on the 10 themes: there is apparently quite a bit wrong with the appearance of the websites, the findability, the way in which information is presented. The top 4 of the market, including SN.nl, ICM.nl, NCOI.nl and Anker-Kompas.nl , just manage to pass, from number 5 ( VergouwenOverduin ) a re-examination must be taken.


Respondents were asked to answer the following question during the survey: Give the most important reason why you decided to visit this website. In almost all cases it emerged that the search started with the search engine Google (or Vinden.nl in some cases): many respondents indicated that they visited the site because it appeared in the search results. So if you as a provider do not even appear in the search results, or on page 213 of those search results, you are out of luck. panama phone data Even if you have such a good leadership training with which everyone could give their career a great boost, it does not help you at all.

Reviews
In online communication and marketing, reviews and recommended articles (“people just like you also bought…”) are increasingly used to convince consumers. In the leadership training market, we see it less: 79 percent of consumers who orient themselves online do not use online reviews, 21 percent do.

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In the selection table at the beginning of this article, you saw in the second column 'don't find you', with the numbers in red below. Findability is extremely important and during the research into the online orientation for leadership training it appeared that the percentages of providers that were not found were extremely high.