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Advertising budget: RM100+RM20 (retargeting advertising budget)

Posted: Mon Jan 06, 2025 7:11 am
by testyedits
Scenario 1 (1 selling campaign and no retargeting)

Advertising budget: RM100
Reach: 10,000 people
CTR: 3.00% (300 people clicked on the ad)
Number of Leads: 8 – 10 prospects
Number of Closes: 2 – 3 customers

Scenario 2 (1 selling campaign + 1 retargeting campaign)

Reach: 10,000 people
CTR: 3.00% (300 people clicked on the ad)
Number of Leads: 15- 20 prospects
Number of Closes: 4 – 6 customers.

Take a look at scenario 2, with an additional budget uk telegram database of just RM20 , we can add 15-20 leads and increase the number of customers.

In scenario 1, we need to spend RM200 just to get 20 leads!

Why increase your advertising budget to RM200 when you can get the same results by just running a retargeting campaign? =)

That's why I say, retargeting is the easiest way to increase sales.