These types of services scour the internet and other feedback channels for discussions and comments about the brand names and products of the company in question. They often bring all the data together in an interactive dashboard that looks slick at first glance. Customers are presented with all kinds of features, and at first they are enthusiastic: that they can easily follow everything that is said about them. Unfortunately, for many, the enthusiasm turns into dissatisfaction after a while. How come?
Most social CRM solutions focus on tracking brand and product mentions. They do a good job of summarizing the data through interactive dashboards that display a variety of charts and infographics, saudi arabia phone data often with a historical overview by brand, product, and other parameters. In general, the analysis can be summarized as follows:
“This month, 4,000 people mentioned brand X. Last month, it was 3,500. 40% were positive, 20% neutral, and 40% negative. Women like your product better than men, and people in France are the most negative.”
These are interesting tidbits, but what action can you take on this kind of information to make concrete improvements to a company's products, marketing campaigns, or customer service.
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