Email marketing: what it is, how it works and how it can help your business grow
Posted: Wed Dec 04, 2024 3:41 am
Too many companies view email marketing with doubt. Many had predicted its decline with the advancement of technology, but this was not the case at all. Email represents, according to statistics , the cheapest and most profitable marketing method for acquiring customers. Let's see what email marketing is in particular, how it works and how it can be used to improve communication with your subscribers.
Email marketing: what it is and how it works
Email marketing is a very powerful guinea business email list communication tool with the user. It consists of sending emails to a list of authorized contacts to convert them into customers, increase trust between customers and brands, promote your business, send discounts and offers, and many other things.
Nowadays, there are several communication channels to achieve these goals. One example is social media like Facebook and Instagram, which do not generate the same kind of trust as emails. We think of order confirmations, which, even if they are not strictly commercial email marketing, are essential to maintaining a profitable relationship with customers. If users place an order on your site or subscribe to your newsletter, they expect to get a confirmation and they expect it strictly in the inbox, not on Facebook or other channels.
We are not exaggerating when we say that it is impossible to successfully run an online business without using email professionally. In this short guide to getting started, we want to explain how email marketing works, what the main types of emails are, and the difference between spam and newsletters .
HAVE YOU ALREADY STUDIED AN EMAIL MARKETING STRATEGY AND WOULD LIKE TO SEND YOUR EMAILS AND MONITOR THE RESULTS?
Discover Emailchef, the platform to send and track your emails like a pro
START YOUR FREE TRIAL
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What goals can you achieve thanks to email marketing?
Sending emails to users allows you to be present in their daily lives, in fact, as Statista data confirms , emails were used in 2019 by 3.9 billion people and this number is estimated to grow to 4.3 billion in 2023. Far from being an obsolete tool, email marketing can help you achieve a variety of business goals . Let's look at them together.
Increase in sales
Have you ever heard of lead nurturing? It is a variety of activities that aim to create a relationship with contacts potentially interested in a product or service, by sending relevant and personalized content based on their interests, in order to transform them into customers. Compiling a list of contacts and segmenting it by interests allows you to reach the interests of your potential customers and increase your sales .
Popularity
A well-chosen marketing strategy that starts on your site and develops through emails can help you increase your brand's popularity . Greater awareness brings greater benefits, especially in an age where quality is measured by numbers. Remember that one of the greatest advantages of email marketing is its scalability, that is, the ability to send emails on a large scale and reach as many people as possible. Of course, mass mailings cannot be done from ordinary emails, but require a specific and professional program.
Image
Following a specific newsletter strategy will help you convey the right image of your brand and establish yourself as an expert in your field. Becoming a point of reference for users interested in your field will earn you greater trust from them. Your reputation will spread by word of mouth, resulting in increased sales.
DO YOU HAVE A LIST OF AUTHORIZED CONTACTS?
Send your emails to all the contacts you want, increase your awareness and monitor the results with Emailchef
TRY FOR FREE NOW
Top
Features of email marketing
What is Email Marketing? 5 Important Advantages
Email marketing has some unique characteristics that make it a valid ally in communication strategies. Just think that it is capable of converting 3 times more than social networks . Let's delve deeper into the subject.
Email marketing can be personalized
Personalization is essential to increase conversion rates thanks to campaigns targeted at individual users, carried out taking into account their preferences and purchasing habits. Conversion does not only mean the sale of a product, it can also be the achievement of another objective of the campaign (increased traffic to a page, participation in an event).
Email marketing is accessible
As we mentioned, email is a tool used by thousands of users around the world. It is a very inclusive tool that allows you to reach all types of audiences , even those who are less comfortable with the digital world.
Email marketing is immediate
If you have an offer to promote or simply want to communicate with your subscribers immediately, email is always the best option. Remember: if you personalize purchase recommendations and offers based on users' tastes, the conversion rate will be higher.
Email marketing allows you to do upselling and send purchase suggestions
Through emails you can send purchase suggestions and try to upsell. Knowing your users' preferences, you can send targeted suggestions, abandoned cart emails and – if a previously desired product is no longer available – you can try to upsell by offering a higher value product instead.
Email marketing can be crossed with social media marketing
Email marketing is not an alternative to social media marketing. Emails are more versatile than social media and can be used to gain popularity even on your social pages. Use testimonials and keep an eye on influencers operating in your field, launch hashtags and invite your users to use them in their photos and posts.
Email marketing: what it is and how it works
Email marketing is a very powerful guinea business email list communication tool with the user. It consists of sending emails to a list of authorized contacts to convert them into customers, increase trust between customers and brands, promote your business, send discounts and offers, and many other things.
Nowadays, there are several communication channels to achieve these goals. One example is social media like Facebook and Instagram, which do not generate the same kind of trust as emails. We think of order confirmations, which, even if they are not strictly commercial email marketing, are essential to maintaining a profitable relationship with customers. If users place an order on your site or subscribe to your newsletter, they expect to get a confirmation and they expect it strictly in the inbox, not on Facebook or other channels.
We are not exaggerating when we say that it is impossible to successfully run an online business without using email professionally. In this short guide to getting started, we want to explain how email marketing works, what the main types of emails are, and the difference between spam and newsletters .
HAVE YOU ALREADY STUDIED AN EMAIL MARKETING STRATEGY AND WOULD LIKE TO SEND YOUR EMAILS AND MONITOR THE RESULTS?
Discover Emailchef, the platform to send and track your emails like a pro
START YOUR FREE TRIAL
Top
What goals can you achieve thanks to email marketing?
Sending emails to users allows you to be present in their daily lives, in fact, as Statista data confirms , emails were used in 2019 by 3.9 billion people and this number is estimated to grow to 4.3 billion in 2023. Far from being an obsolete tool, email marketing can help you achieve a variety of business goals . Let's look at them together.
Increase in sales
Have you ever heard of lead nurturing? It is a variety of activities that aim to create a relationship with contacts potentially interested in a product or service, by sending relevant and personalized content based on their interests, in order to transform them into customers. Compiling a list of contacts and segmenting it by interests allows you to reach the interests of your potential customers and increase your sales .
Popularity
A well-chosen marketing strategy that starts on your site and develops through emails can help you increase your brand's popularity . Greater awareness brings greater benefits, especially in an age where quality is measured by numbers. Remember that one of the greatest advantages of email marketing is its scalability, that is, the ability to send emails on a large scale and reach as many people as possible. Of course, mass mailings cannot be done from ordinary emails, but require a specific and professional program.
Image
Following a specific newsletter strategy will help you convey the right image of your brand and establish yourself as an expert in your field. Becoming a point of reference for users interested in your field will earn you greater trust from them. Your reputation will spread by word of mouth, resulting in increased sales.
DO YOU HAVE A LIST OF AUTHORIZED CONTACTS?
Send your emails to all the contacts you want, increase your awareness and monitor the results with Emailchef
TRY FOR FREE NOW
Top
Features of email marketing
What is Email Marketing? 5 Important Advantages
Email marketing has some unique characteristics that make it a valid ally in communication strategies. Just think that it is capable of converting 3 times more than social networks . Let's delve deeper into the subject.
Email marketing can be personalized
Personalization is essential to increase conversion rates thanks to campaigns targeted at individual users, carried out taking into account their preferences and purchasing habits. Conversion does not only mean the sale of a product, it can also be the achievement of another objective of the campaign (increased traffic to a page, participation in an event).
Email marketing is accessible
As we mentioned, email is a tool used by thousands of users around the world. It is a very inclusive tool that allows you to reach all types of audiences , even those who are less comfortable with the digital world.
Email marketing is immediate
If you have an offer to promote or simply want to communicate with your subscribers immediately, email is always the best option. Remember: if you personalize purchase recommendations and offers based on users' tastes, the conversion rate will be higher.
Email marketing allows you to do upselling and send purchase suggestions
Through emails you can send purchase suggestions and try to upsell. Knowing your users' preferences, you can send targeted suggestions, abandoned cart emails and – if a previously desired product is no longer available – you can try to upsell by offering a higher value product instead.
Email marketing can be crossed with social media marketing
Email marketing is not an alternative to social media marketing. Emails are more versatile than social media and can be used to gain popularity even on your social pages. Use testimonials and keep an eye on influencers operating in your field, launch hashtags and invite your users to use them in their photos and posts.