Here are the 6 steps to follow to create an effective editorial calendar.

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1 – Define the personas
The persona represents the ideal customer for every company. A central element of every digital strategy, it is necessary to establish personas to precisely identify who the publications in the editorial calendar will be addressed to.

2 – List all personality related problems
Once you have identified and analyzed your personas, it is essential to list chile number screening all their issues. These can be addressed in value-added publications that will appeal to your target audience.

3 – Define the content pillars
Content “pillars” designate the main themes around which content production is built. It is essential to define content pillars to give greater relevance to publications and avoid topic redundancy.

4 – List all content ideas and set goals
Based on the content pillars, personality issues, and goals, it is advisable to list all the content ideas before building the calendar. This not only allows you to increase your creativity, but also to distinguish good ideas from less good ones.

5 – Build the editorial calendar using a tool
There are several tools you can use to create an editorial calendar, such as Djaboo CMS, Trello, Clickup or Google Sheet. Choosing the best one will depend entirely on your specific project management needs.