took away from the International Social Media & PR summit . That people – and organizations – are still afraid of transparency, interaction and letting go of the urge to control. But that the brands that do show courage, benefit a lot, a lot from it. That speed is key, and so is telling stories. That we need to anticipate much more instead of reacting. That many people no longer even realize that they are reading a blog (who dares to say that blogging is dead? Shel Holtz certainly doesn't).
In short: that stories are the 'stories of our PR-lives'. And stories we got, in abundance, on 16 and 17 May in the ING-house in Amsterdam. Thanks to organizers PRdaily , Coopr and ING . My story about these stories, in two parts. After all, it was two full days.
Mark Ragan
Mark Ragan: 'Stop begging the media. Become the media.'
It's all about content. Host Mark singapore phone data Ragan (CEO Ragan communications, who also publishes the PR Daily) shared his content in his own, American way. About brand journalism (read the nice definition discussion about it) and the role that social media play for journalists.
Various studies (including one by ING, which will be released in two weeks) show that journalists are increasingly looking for news, stories and backgrounds in social media. Something that was also repeated by Tom Foremski in the panel discussion. PR professionals still think too much in terms of resources and channels, instead of content (strategy), he said among other things: “ Stop begging the media, become the media ”.
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