See the differences!
differences facebook googleAfter looking at the search picture for quite some time, my son suddenly points out a detail that I had overlooked. Now I see it too! From now on, it is impossible to not see the differences between the two images.
It’s the same with the difference between the search world of Google and the social world of Facebook. Once you’ve seen the differences, you’ll never stop seeing them. You’ll understand why searching for information anonymously is fundamentally different from sharing emotions between friends. You’ll understand why cute kittens get shared and your sharp piece doesn’t.
In the coming decade, success on the internet will no longer consist solely of search engine optimization and rock-solid content. Going viral, appealing to emotions, and understanding networks of friends will become at least as important. Is your organization ready for this future? Do you see the differences that ensure online success?
This article was inspired by BuzzFeed's Jonah Peretti's presentation on 'The big power shift in media' at SXSW 2013 in Austin, Texas.
gle has implemented a major change in Adwords, in which mobile devices and tablets play an important role. All campaigns that you build are automatically set up for mobile devices and tablets. Various studies show that smartphones and tablets are increasingly used to read e-mails, make online purchases, and that they are slowly replacing desktops and laptops. Within e-mail marketing, the focus will increasingly shift towards mobile-friendly newsletters. If you do not do this, you will certainly miss out on sales in the long term.
Facts about mobile (email) marketing usage
Statistics and research show that e-mails are increasingly being opened on a mobile device. M-commerce is currently experiencing explosive growth. Searching for, buying and selling products via mobile grew by 85% last year. Analysts indicate that this is only the beginning, as a relatively small proportion of Europeans have a smartphone. I would like to share a few statistics with you:
15-65% of emails are read on a mobile device (depending on the target audience).
43% of mobile email users check their email more than three times a day.
Nearly 19% of unopened emails are later viewed on a smartphone.
79% of smartphone owners use their smartphone to read emails. This percentage is higher than the number of smartphone owners who use their phone to make calls.
More than 80% of consumers find it annoying to read marketing emails on a mobile device.
70% immediately delete email on their uruguay phone data smartphone if it doesn't look right.
Despite the fact that almost half of mobile mail users check their e-mail multiple times a day, a large majority find it annoying to read e-mailings on a mobile device. These statistics show once again that if you want to see optimal results from mailings, you are forced to adapt the newsletter to developments.
mobile marketing
Only one in four emails that are read on mobile are read again at a later time on a desktop or laptop. The chance that your email will not be read a second time is even greater. It is therefore important to immediately attract attention with your email and make a lasting impression. How do you make this impression and ensure that your email is also a success on mobile devices?
Analyze the behavior of your recipients in advance
It is advisable to analyze the reading behavior of your recipients in advance, depending on your e-mail package of course. How many readers within your e-mail file open and read e-mail on their mobile? What is the frequency of this? How many clicks do you generate from the mobile readers? Can you derive a turnover figure.
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